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The document evaluates the early climate record of Prime Minister Andy Burnham, noting a slow initial response to the record heatwaves of summer 2026 and subsequent mixed signals. While the government has committed to net zero by 2050, invested £30 million in community energy, and planned a 'Wildfire Summit', it faces criticism over potential approvals for the Jackdaw and Rosebank oil fields, a new Heathrow runway, and possible dilution of the ZEV Mandate. The author argues that ambitious climate action is supported by the British public, including the 'Rooted Patriots' demographic, and urges the government to prioritize bold action over cautious tinkering.

The document highlights the escalating risk of wildfires in the UK due to climate change, noting the 'total devastation' of 150 hectares in Suffolk and the strain on emergency services. It reports public demand for government investment in renewable energy and climate resilience, while calling for a clear policy direction from the Prime Minister regarding North Sea drilling and nature restoration.

The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.

An analysis of 76 election leaflets and several party manifestos from the 2026 local and devolved elections in the UK reveals that explicit mentions of 'climate' were very low, particularly in local leaflets. While manifestos from parties like the SNP and Scottish Greens used climate terminology more frequently, most political communication shifted toward 'climate-adjacent' issues. These include energy affordability, fairness framings regarding the energy transition, and hyper-local concerns such as flooding, transport, and the preservation of green spaces. The report notes a breakdown in cross-party consensus on net zero, evidenced by its absence in the Welsh Conservatives' manifesto and anti-renewable messaging from Reform UK.

The document responds to the Department for Energy Security & Net Zero's proposal for the Seventh Carbon Budget, which aims for an 87% emissions reduction by 2038. While acknowledging the growth of the clean energy economy and public support for climate action, it warns that trust in politics is low and that the transition of sectors like transport and housing must not punish ordinary people. It advocates for linking the clean energy transition to everyday concerns such as bills and housing to maintain public backing.

The document argues that the UK government's decision on the Rosebank oil field is a critical test of climate leadership. It highlights public support for clean energy and a desire for strong leadership against polluting businesses, while noting a lingering sense of identity and pride tied to the fossil fuel industry. In Scotland, there is a specific demand for the Scottish Government's perspective to be incorporated into the decision-making process.

Climate Outreach is seeking to partner with a consortium for a Horizon Europe proposal focused on climate change communication and disinformation. The organization offers expertise in values-based research, narrative development, and public engagement strategies to build democratic legitimacy for climate policy.

The report finds that while British audiences generally support more climate-related content in culture, they demand it be 'done well,' avoiding preachy tones and focusing on systemic solutions rather than individual onus. Preferences vary by demographic segment, with some favoring subtle integration and others preferring hard-hitting real-life examples. Audiences respond most positively to fictional characters and real-life messengers who demonstrate authenticity, passion, and a focus on tangible actions, such as solar panel installation or concern for future generations.

The document finds that farming is highly valued in Britain as a crucial part of national identity and food security, with the public viewing farmers as being on the frontline of climate change impacts. It argues that climate policies must be developed in collaboration with farmers to avoid being perceived as punitive, as protecting the food supply and supporting farmers is a top priority for government climate action across all demographic groups.

The document outlines three positive framing strategies for COP30: highlighting the unstoppable momentum of renewable energy, depicting a cleaner and fairer future for children, and emphasizing the protection of natural environments. It advises against using politicized or intangible terms like 'net-zero' and 'growth', suggesting instead a focus on tangible benefits such as job creation, cheaper energy bills, and cleaner air. The guide also provides specific UK-based case studies and public opinion statistics to support these narratives.

Climate Outreach suggests that the UK government's 'Carbon Budget and Growth Delivery Plan' must move beyond discussing big investments and emissions targets to highlight tangible benefits for ordinary people. The authors argue for a narrative focused on cheaper energy, improved health through home retrofitting, and nature restoration, using specific community examples from Liverpool, North Yorkshire, and Shropshire to demonstrate how clean energy and nature projects improve lives and foster local pride.

The author contends that 'net zero' is an uninspiring and technical term that has been weaponised by opposition as an 'elitist' agenda. Instead of focusing on abstract targets, the document suggests communicating climate action through tangible community improvements—such as solar panels on leisure centres and school tree planting—and highlighting achievements like the fact that renewable energy now powers 50% of the UK energy mix. This statement serves as an introduction to the 'Britain Talks Climate and Nature' report, which aims to move away from polarising language toward a blueprint for a prosperous future.

The document argues that the climate emergency requires broad public participation in daily life and positions the upcoming 2025 public participation strategy from the Department for Security, Energy and Net Zero (DESNZ) as a critical mechanism to harness existing projects and networks. It aims to guide DESNZ in integrating established work and insights to ensure people are central to achieving a sustainable and fair future.

The document outlines a set of 'dos and don'ts' for communicators to explain the dual necessity of reducing pollution and adapting to climate impacts. It provides tailored messaging strategies for four specific audience groups: Progressive Activists, Incrementalist Left, Established Liberals, and Traditional Conservatives, emphasizing the need to avoid pitting adaptation against mitigation and instead highlighting progress, stability, and the protection of local environments and livelihoods.

The document outlines a communication toolkit for framing the transition to clean energy in the home as a collective societal effort rather than an individual burden. It emphasizes the use of solar power as a symbol of progress and provides tailored messaging for five specific UK audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, Rooted Patriots, and Traditional Conservatives. The guide advises against promising immediate financial savings and instead suggests highlighting existing progress, community benefits, and the protection of the British way of life.

The document outlines a communication toolkit for discussing climate change and nature protection, emphasizing the need to connect environmental action with tangible local benefits, health, and wellbeing. It provides tailored messaging strategies for four specific audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, focusing on leadership, community action, innovation, and the preservation of the British way of life.

The document advises communicators to frame net zero as a means to achieve a 'better future' with concrete benefits like cleaner air and good jobs, rather than defending it through statistics. It provides tailored messaging for five UK audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, Sceptical Scrollers, and Rooted Patriots, emphasizing local improvements, moral leadership, and the protection of British livelihoods and nature.

The BTC 2025 Communications Toolkit outlines best practices for public consultation on climate and nature, emphasizing transparency, accessibility, and the avoidance of 'tick box' exercises. It provides tailored messaging for seven distinct audience segments—ranging from Progressive Activists to Dissenting Disruptors—to ensure inclusive engagement and rebuild trust in institutions during the transition to net zero.

The BTC 2025 Communications Toolkit offers tailored messaging strategies to promote the clean energy transition in Britain. It advises communicators to focus on progress, economic prosperity, and community benefits while avoiding the vilification of the oil and gas industry. The guide breaks down specific appeals for five audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, emphasizing the need to speak for the majority who support renewables rather than focusing on a loud minority of dissenters.

The document outlines four core communication principles—normalising support, framing action as ambitious rather than radical, highlighting global efforts, and avoiding the normalisation of opposition—while providing specific messaging strategies for Progressive Activists, the Incrementalist Left, Established Liberals, and Traditional Conservatives in the UK.