adaptation-and-mitigation

The document outlines a set of 'dos and don'ts' for communicators to explain the dual necessity of reducing pollution and adapting to climate impacts. It provides tailored messaging strategies for four specific audience groups: Progressive Activists, Incrementalist Left, Established Liberals, and Traditional Conservatives, emphasizing the need to avoid pitting adaptation against mitigation and instead highlighting progress, stability, and the protection of local environments and livelihoods.

• Communicators should present climate action as a dual requirement of reducing pollution and adapting to impacts, avoiding framing the two as opposing goals and instead highlighting existing public support for both.
• Effective communication requires tailoring messages to specific audience segments: Progressive Activists need evidence of government action; the Incrementalist Left responds to community-led progress; Established Liberals value British global leadership and innovation; and Traditional Conservatives prioritize the protection of the environment and the British way of life.

APA

Climate Outreach (2025). adaptation-and-mitigation. https://climateoutreach.org/btc/2025/toolkit/adaptation-and-mitigation/

Chicago

Climate Outreach. adaptation-and-mitigation. 2025. https://climateoutreach.org/btc/2025/toolkit/adaptation-and-mitigation/.

Wikipedia

{{cite report |author=Climate Outreach |title=adaptation-and-mitigation |date=21 August 2025 |url=https://climateoutreach.org/btc/2025/toolkit/adaptation-and-mitigation/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2025adaptationandmitigation, author = {{Climate Outreach}}, title = {{adaptation-and-mitigation}}, institution = {Climate Outreach}, year = {2025}, month = aug, url = {https://climateoutreach.org/btc/2025/toolkit/adaptation-and-mitigation/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }