BTC 2025 Communications Toolkit

The BTC 2025 Communications Toolkit offers tailored messaging strategies to promote the clean energy transition in Britain. It advises communicators to focus on progress, economic prosperity, and community benefits while avoiding the vilification of the oil and gas industry. The guide breaks down specific appeals for five audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, emphasizing the need to speak for the majority who support renewables rather than focusing on a loud minority of dissenters.

• Communicators should focus on the majority of people who support renewable energy developments rather than the small, loud minority of dissenting voices.
• When discussing the energy transition, the oil and gas industry and its workers should not be portrayed as villains; instead, the focus should be on the necessity of future industries and their ability to provide quality jobs.
• Messaging for Traditional Conservatives should emphasize the protection of the environment and the British way of life through gradual change, avoiding claims of failure to make progress.
• For Established Liberals, the communication should highlight technological innovation, the proliferation of green businesses, and Britain's global leadership.
• Progressive Activists and Incrementalist Lefts both respond to evidence of existing progress in clean energy, though the former focuses on the need for government to ramp up action and the latter values community-led projects.

APA

Climate Outreach (2025). BTC 2025 Communications Toolkit. https://climateoutreach.org/btc/2025/toolkit/renewable-energy-policy-and-infrastructure/

Chicago

Climate Outreach. BTC 2025 Communications Toolkit. 2025. https://climateoutreach.org/btc/2025/toolkit/renewable-energy-policy-and-infrastructure/.

Wikipedia

{{cite report |author=Climate Outreach |title=BTC 2025 Communications Toolkit |date=21 August 2025 |url=https://climateoutreach.org/btc/2025/toolkit/renewable-energy-policy-and-infrastructure/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2025btc, author = {{Climate Outreach}}, title = {{BTC 2025 Communications Toolkit}}, institution = {Climate Outreach}, year = {2025}, month = aug, url = {https://climateoutreach.org/btc/2025/toolkit/renewable-energy-policy-and-infrastructure/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }