BTC 2025 Communications Toolkit

The BTC 2025 Communications Toolkit outlines best practices for public consultation on climate and nature, emphasizing transparency, accessibility, and the avoidance of 'tick box' exercises. It provides tailored messaging for seven distinct audience segments—ranging from Progressive Activists to Dissenting Disruptors—to ensure inclusive engagement and rebuild trust in institutions during the transition to net zero.

• Effective public consultation requires moving beyond 'tick box' exercises to implement transparent, innovative, and accessible engagement methods that use conversational language instead of technical jargon to reach those who typically feel excluded.
• Different audience segments have varying attitudes toward the speed of climate action versus the necessity of consultation; for example, Rooted Patriots, Traditional Conservatives, and Dissenting Disruptors are the most likely to prioritize consultation even if it slows down development processes.
• Tailored messaging is required to engage specific groups: Progressive Activists respond to consultation as a means of inclusive local development and political leadership on net zero, while Established Liberals view it as a robust method for society-wide input that supports informed leadership.
• For segments with high distrust or fairness concerns, such as Dissenting Disruptors and Traditional Conservatives, consultation should be framed as a way to safeguard cherished values and give a voice to ordinary people to ensure fair approaches.

APA

Climate Outreach (2025). BTC 2025 Communications Toolkit. https://climateoutreach.org/btc/2025/toolkit/consulting-people-on-climate-change-and-nature/

Chicago

Climate Outreach. BTC 2025 Communications Toolkit. 2025. https://climateoutreach.org/btc/2025/toolkit/consulting-people-on-climate-change-and-nature/.

Wikipedia

{{cite report |author=Climate Outreach |title=BTC 2025 Communications Toolkit |date=21 August 2025 |url=https://climateoutreach.org/btc/2025/toolkit/consulting-people-on-climate-change-and-nature/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2025btc, author = {{Climate Outreach}}, title = {{BTC 2025 Communications Toolkit}}, institution = {Climate Outreach}, year = {2025}, month = aug, url = {https://climateoutreach.org/btc/2025/toolkit/consulting-people-on-climate-change-and-nature/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }