energy-in-the-home

The document outlines a communication toolkit for framing the transition to clean energy in the home as a collective societal effort rather than an individual burden. It emphasizes the use of solar power as a symbol of progress and provides tailored messaging for five specific UK audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, Rooted Patriots, and Traditional Conservatives. The guide advises against promising immediate financial savings and instead suggests highlighting existing progress, community benefits, and the protection of the British way of life.

• Communications regarding clean energy in the home should frame the transition as a collective societal effort and avoid promising immediate financial savings for individuals.
• Solar power is identified as a key tangible symbol of progress and should be centered in messaging to represent broader potential and hope.
• Different UK political segments require specific framing: Progressive Activists need hope and government action; Incrementalist Lefts value community-led projects; Established Liberals respond to technological innovation and economic competitive advantage; Rooted Patriots prioritize local fairness and family prosperity; and Traditional Conservatives value the protection of the environment and the British way of life through gradual change.

APA

Climate Outreach (2025). energy-in-the-home. https://climateoutreach.org/btc/2025/toolkit/energy-in-the-home/

Chicago

Climate Outreach. energy-in-the-home. 2025. https://climateoutreach.org/btc/2025/toolkit/energy-in-the-home/.

Wikipedia

{{cite report |author=Climate Outreach |title=energy-in-the-home |date=21 August 2025 |url=https://climateoutreach.org/btc/2025/toolkit/energy-in-the-home/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2025energyinthehome, author = {{Climate Outreach}}, title = {{energy-in-the-home}}, institution = {Climate Outreach}, year = {2025}, month = aug, url = {https://climateoutreach.org/btc/2025/toolkit/energy-in-the-home/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }