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The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.

The document argues that the Labour victory provides a mandate for ambitious climate action, including net zero electricity within five years. It suggests that public appetite for climate action remains strong and that the new Parliament is the most pro-environment in history, though it emphasizes that successful delivery of renewables and home insulation will require deep public engagement.

The case study describes a collaboration with the Local Storytelling Exchange that used a 35-second video on Facebook to promote the cost effectiveness of home insulation. The campaign aimed to establish positive narratives before misinformation could embed itself, resulting in more than twice as many people agreeing with the key message.

The Green Economy Coalition argues that the UK's cost-of-living crisis requires a combination of urgent financial support for the vulnerable and a strategic commitment to a green recovery. It rejects short-term fixes such as North Sea drilling, fracking, and scrapping the green levy, instead advocating for a transition to renewable energy, a pro-poor policy approach, and a green jobs strategy to ensure long-term economic and environmental resilience.

The document explains how to reduce home heating and cooling expenses by improving the building envelope. It details the physics of heat loss and gain, provides guidance on selecting and installing insulation materials, offers methods for identifying and sealing air leaks, and evaluates various window upgrade options from low-cost films to full replacements.

The Cooler Smarter Trivia Night Kit is a guide designed to help individuals host educational trivia events to encourage a 20% reduction in personal carbon footprints. It includes a sample agenda, planning tips, and five rounds of trivia questions covering energy efficiency, transportation, diet, and climate policy. The kit emphasizes science-based advice to help participants navigate conflicting messages about emissions and identifies specific high-impact changes, such as improving home insulation and reducing meat consumption.