{"query_echo":{"q":"","filters":{"climate_tags":["home insulation"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'home insulation' for facet 'climate_tags' is not in the controlled vocabulary."}]},"total":{"value":6,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?climate_tags=home+insulation","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000105","url":"https://climateinsightsdirectory.org/document/cliout-000105","title":"Britain Talks Climate & Nature","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-07-13","source_url":"https://climateoutreach.org/btc/2025/report/10-adaptation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.","ai_generated":true,"unit":"cliout-000105#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The general public in Britain does not typically distinguish between climate adaptation and mitigation, viewing it as instinctive to address current impacts while simultaneously reducing future ones.","ai_generated":true,"unit":"cliout-000105#insight-1","date_modified":"2026-10-23"},{"text":"Technical terminology regarding climate change is poorly understood; only 51% of people are clear on the meaning of 'climate adaptation' and 44% understand 'climate resilience'.","ai_generated":true,"unit":"cliout-000105#insight-2","date_modified":"2026-10-23"},{"text":"Public support for climate action increases significantly when technical terms are replaced with concrete visions of improvement, such as preparing for worst-case impacts through better flood defences and heat-suited housing, which 75% of people agree with.","ai_generated":true,"unit":"cliout-000105#insight-3","date_modified":"2026-10-23"},{"text":"There is strong public demand for a combined approach to climate action, with 70% agreeing that the government should invest in renewable energy to reduce emissions while also preparing for climate impacts.","ai_generated":true,"unit":"cliout-000105#insight-4","date_modified":"2026-10-23"},{"text":"For some individuals, particularly those in the 'Progressive Activist' segment, the term 'climate adaptation' is viewed negatively as a sign of reduced urgency or a passive acceptance of climate change.","ai_generated":true,"unit":"cliout-000105#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate change mitigation","climate resilience","home insulation","renewable energy","nature-based solutions","climate change communication"],"geography_discussed":["Cardiff","Belfast","London"],"frame_perspective":[],"analysis_type":["public opinion research","qualitative focus groups"]},{"id":"cliout-000123","url":"https://climateinsightsdirectory.org/document/cliout-000123","title":"A new government, a new climate story","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2024-07-05","source_url":"https://climateoutreach.org/new-government-new-climate-story/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that the Labour victory provides a mandate for ambitious climate action, including net zero electricity within five years. It suggests that public appetite for climate action remains strong and that the new Parliament is the most pro-environment in history, though it emphasizes that successful delivery of renewables and home insulation will require deep public engagement.","ai_generated":true,"unit":"cliout-000123#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The new UK Parliament is characterized as the most pro-environment ever, following a victory for Labour and the election of four Green MPs and Liberal Democrats, while many net zero sceptics among Conservatives lost their seats.","ai_generated":true,"unit":"cliout-000123#insight-1","date_modified":"2026-10-23"},{"text":"The Labour government has a mandate to pursue ambitious climate goals, specifically achieving net zero electricity within five years and implementing the Great British Energy policy.","ai_generated":true,"unit":"cliout-000123#insight-2","date_modified":"2026-10-23"},{"text":"Research indicates that climate change is increasingly viewed by the public as a matter of course that those in power should address, and attempts to polarize the electorate on net zero failed during the election.","ai_generated":true,"unit":"cliout-000123#insight-3","date_modified":"2026-10-23"},{"text":"The UK is currently behind schedule on climate action, making tangible investment and public engagement essential for overhauling the planning system for renewables and increasing home insulation.","ai_generated":true,"unit":"cliout-000123#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","home insulation","renewable energy","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["political analysis"]},{"id":"ACTClim-000025","url":"https://climateinsightsdirectory.org/document/ACTClim-000025","title":"Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-positive-personal-storytelling-insulation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study describes a collaboration with the Local Storytelling Exchange that used a 35-second video on Facebook to promote the cost effectiveness of home insulation. The campaign aimed to establish positive narratives before misinformation could embed itself, resulting in more than twice as many people agreeing with the key message.","ai_generated":true,"unit":"ACTClim-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign utilised a 35-second video focusing on the cost effectiveness of insulation, which led to more than double the number of people agreeing with the campaign's key message.","ai_generated":true,"unit":"ACTClim-000025#insight-1","date_modified":"2026-10-23"},{"text":"The project emphasizes the strategic importance of deploying positive messaging to prevent misinformation from becoming embedded in public narratives.","ai_generated":true,"unit":"ACTClim-000025#insight-2","date_modified":"2026-10-23"}],"climate_tags":["home insulation","climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"geconco-000137","url":"https://climateinsightsdirectory.org/document/geconco-000137","title":"Five priorities for the new UK Prime Minister","publisher":{"name":"Green Economy Coalition","organization":"green-economy-coalition"},"document_type":"statement","language":"en","date_published":"2022-09-05","source_url":"https://www.greeneconomycoalition.org/news-and-resources/five-priorities-for-the-new-prime-minister","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Green Economy Coalition argues that the UK's cost-of-living crisis requires a combination of urgent financial support for the vulnerable and a strategic commitment to a green recovery. It rejects short-term fixes such as North Sea drilling, fracking, and scrapping the green levy, instead advocating for a transition to renewable energy, a pro-poor policy approach, and a green jobs strategy to ensure long-term economic and environmental resilience.","ai_generated":true,"unit":"geconco-000137#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Immediate action is required to protect the most vulnerable from the cost-of-living crisis, specifically through energy price caps or direct financial support, as experts warn that lives are at risk during the winter.","ai_generated":true,"unit":"geconco-000137#insight-1","date_modified":"2026-10-23"},{"text":"The UK's current energy crisis is partly due to the neglect of long-term green investments, such as the 2015 removal of subsidies for onshore wind farms and home insulation support.","ai_generated":true,"unit":"geconco-000137#insight-2","date_modified":"2026-10-23"},{"text":"The document argues against several proposed short-term solutions, stating that reinvigorating North Sea drilling and fracking are environmentally destructive and distract from energy policy failures, while scrapping the green levy would not significantly aid household budgets and would hinder energy efficiency improvements.","ai_generated":true,"unit":"geconco-000137#insight-3","date_modified":"2026-10-23"},{"text":"A green recovery is presented as an economic opportunity, citing that ecological restoration can yield a return of US$9 for every dollar spent and that nature-positive solutions could create 395 million new jobs by 2030.","ai_generated":true,"unit":"geconco-000137#insight-4","date_modified":"2026-10-23"},{"text":"To restructure the economy, the document recommends accelerating the transition to solar, wind, and hydroelectric power, implementing pro-poor policies, developing a green jobs strategy, and improving community dialogue.","ai_generated":true,"unit":"geconco-000137#insight-5","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","onshore wind farm","home insulation","green recovery","ecological restoration","hydraulic fracturing","solar energy","wind power","hydroelectricity","biodiversity"],"geography_discussed":["Ukraine","North Sea"],"frame_perspective":[],"analysis_type":["policy recommendation"]},{"id":"rmi-000904","url":"https://climateinsightsdirectory.org/document/rmi-000904","title":"BUILDING ENVELOPE","publisher":{"name":"RMI","organization":"rmi"},"document_type":"guide","language":"en","date_published":"2004-12-03","source_url":"https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_HEB1Building.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document explains how to reduce home heating and cooling expenses by improving the building envelope. It details the physics of heat loss and gain, provides guidance on selecting and installing insulation materials, offers methods for identifying and sealing air leaks, and evaluates various window upgrade options from low-cost films to full replacements.","ai_generated":true,"unit":"rmi-000904#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Investment in building envelope improvements, such as sealing air leaks, adding insulation, and upgrading windows, can reduce a typical family's heating and cooling expenses by up to 50 percent.","ai_generated":true,"unit":"rmi-000904#insight-1","date_modified":"2026-10-23"},{"text":"A dark roof can absorb 70–90 percent of solar energy, which, without proper insulation or attic ventilation, can increase an air conditioner's cooling load by 40 percent.","ai_generated":true,"unit":"rmi-000904#insight-2","date_modified":"2026-10-23"},{"text":"Air leakage is estimated by the U.S. Department of Energy to add approximately 10 percent to annual energy bills, which is about $70 per year for an average home.","ai_generated":true,"unit":"rmi-000904#insight-3","date_modified":"2026-10-23"},{"text":"Up to 20 percent of home heat is lost through uninsulated foundations, particularly in northern climates.","ai_generated":true,"unit":"rmi-000904#insight-4","date_modified":"2026-10-23"},{"text":"Windows and doors can contribute up to 30 percent of a home's total heat loss and gain, with windows alone occupying 10 to 30 percent of the exterior wall area.","ai_generated":true,"unit":"rmi-000904#insight-5","date_modified":"2026-10-23"},{"text":"The cost of air sealing measures for homes ranges from $100 to $600, depending on whether the homeowner uses do-it-yourself methods or professional services like blower door testing.","ai_generated":true,"unit":"rmi-000904#insight-6","date_modified":"2026-10-23"},{"text":"Replacing entire window units is generally expensive, costing between $465 per window or $5,000–$20,000 for a typical home, and is primarily recommended for new construction or major remodeling.","ai_generated":true,"unit":"rmi-000904#insight-7","date_modified":"2026-10-23"}],"climate_tags":["building envelope","energy efficiency","home insulation"],"geography_discussed":["Madison"],"frame_perspective":[],"analysis_type":["technical guide","consumer advice"]},{"id":"ucs-000441","url":"https://climateinsightsdirectory.org/document/ucs-000441","title":"Cooler Smarter Trivia Night Kit","publisher":{"name":"Union of Concerned Scientists","organization":"union-of-concerned-scientists"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://www.ucs.org/sites/default/files/attach/2016/04/cooler-smarter-trivia-kit.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Cooler Smarter Trivia Night Kit is a guide designed to help individuals host educational trivia events to encourage a 20% reduction in personal carbon footprints. It includes a sample agenda, planning tips, and five rounds of trivia questions covering energy efficiency, transportation, diet, and climate policy. The kit emphasizes science-based advice to help participants navigate conflicting messages about emissions and identifies specific high-impact changes, such as improving home insulation and reducing meat consumption.","ai_generated":true,"unit":"ucs-000441#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The average American's annual global warming emissions are 21 tons, which is four times the global average per person and double the emissions of industrialized nations like Japan or France.","ai_generated":true,"unit":"ucs-000441#insight-1","date_modified":"2026-10-23"},{"text":"In the United States, cars and light trucks travel approximately 2.7 trillion miles annually; an average car driven 12,000 miles per year emits 7 tons of CO2.","ai_generated":true,"unit":"ucs-000441#insight-2","date_modified":"2026-10-23"},{"text":"Food-related emissions are primarily driven by production, which accounts for 83% of emissions, while transportation from farm to supermarket contributes only about 4%.","ai_generated":true,"unit":"ucs-000441#insight-3","date_modified":"2026-10-23"},{"text":"Dietary choices significantly impact emissions, with 1 pound of beef or pork producing 18 times the emissions of 1 pound of pasta; a family of four reducing meat intake by half could avoid roughly 3 tons of emissions annually.","ai_generated":true,"unit":"ucs-000441#insight-4","date_modified":"2026-10-23"},{"text":"Residential energy efficiency improvements can lead to substantial carbon reductions: adding attic insulation to every US household would prevent over 12 million tons of CO2 annually, and programmable thermostats can reduce annual CO2 emissions by more than half a ton.","ai_generated":true,"unit":"ucs-000441#insight-5","date_modified":"2026-10-23"},{"text":"Between 2002 and 2008, the U.S. government provided $72 billion in subsidies to the oil, coal, and natural gas industries, which was twice the amount given to renewable energy.","ai_generated":true,"unit":"ucs-000441#insight-6","date_modified":"2026-10-23"},{"text":"California's 2011 Renewable Electricity Standard requires utilities to obtain at least 33% of their electricity from renewable sources, such as wind and solar, by 2020.","ai_generated":true,"unit":"ucs-000441#insight-7","date_modified":"2026-10-23"}],"climate_tags":["carbon footprint","energy efficiency","Transportation emission","sustainable agriculture","renewable energy","wind power","solar energy","climate policy","fossil fuel subsidy","greenhouse gas","home insulation"],"geography_discussed":["California","Chicago","People's Republic of China","France","Japan"],"frame_perspective":[],"analysis_type":["educational guide"]}]}