Tips for framing hopeful climate change stories: COP30

The document outlines three positive framing strategies for COP30: highlighting the unstoppable momentum of renewable energy, depicting a cleaner and fairer future for children, and emphasizing the protection of natural environments. It advises against using politicized or intangible terms like 'net-zero' and 'growth', suggesting instead a focus on tangible benefits such as job creation, cheaper energy bills, and cleaner air. The guide also provides specific UK-based case studies and public opinion statistics to support these narratives.

• The guide recommends framing the energy transition as an unstoppable movement toward a low-carbon society, noting that the clean energy economy in the UK grew three times faster than the overall economy in the past year and supports nearly one million jobs.
• Public opinion data indicates strong support for climate action in the UK: 74% of people care about climate change, 64% are proud of renewable energy, and 56% view climate leadership as important.
• The document suggests focusing on nature restoration as a 'double win' for the environment and job creation, citing the Climate Change Committee's identification of tree planting and peatland restoration as recent successes.
• Communicators are advised to avoid the term 'net-zero' because it has become highly politicised; research shows support for a hypothetical council target increased from 50% to 64% when the framing shifted from 'net zero' to explaining benefits like jobs and a safer environment.
• The guide warns against using the term 'growth' as it is too intangible, and advises against 'trashing' fossil fuel industries, particularly in communities in South Wales and northern Scotland where these industries are linked to community identity and nostalgia.

APA

Orr, R. (2025). Tips for framing hopeful climate change stories: COP30. Climate Outreach. https://climateoutreach.org/tips-framing-hopeful-climate-change-stories-cop30/

Chicago

Orr, Rachael. Tips for framing hopeful climate change stories: COP30. Climate Outreach, 2025. https://climateoutreach.org/tips-framing-hopeful-climate-change-stories-cop30/.

Wikipedia

{{cite report |last1=Orr |first1=Rachael |title=Tips for framing hopeful climate change stories: COP30 |publisher=Climate Outreach |date=6 November 2025 |url=https://climateoutreach.org/tips-framing-hopeful-climate-change-stories-cop30/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{orr2025tips, author = {Orr, Rachael}, title = {{Tips for framing hopeful climate change stories: COP30}}, institution = {Climate Outreach}, year = {2025}, month = nov, url = {https://climateoutreach.org/tips-framing-hopeful-climate-change-stories-cop30/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }