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The author contends that while national emission targets under the Paris Agreement are useful for policy, they are not tangible or easily understood by the general public. To make climate progress more visible and accountable, the Canadian Climate Institute will begin tracking specific technology adoption metrics, such as electric vehicle and heat pump sales, which provide a more concrete measure of the energy transition than megatonnes of carbon.

Climate Outreach suggests that the UK government's 'Carbon Budget and Growth Delivery Plan' must move beyond discussing big investments and emissions targets to highlight tangible benefits for ordinary people. The authors argue for a narrative focused on cheaper energy, improved health through home retrofitting, and nature restoration, using specific community examples from Liverpool, North Yorkshire, and Shropshire to demonstrate how clean energy and nature projects improve lives and foster local pride.

The document outlines a set of 'dos and don'ts' for communicators to explain the dual necessity of reducing pollution and adapting to climate impacts. It provides tailored messaging strategies for four specific audience groups: Progressive Activists, Incrementalist Left, Established Liberals, and Traditional Conservatives, emphasizing the need to avoid pitting adaptation against mitigation and instead highlighting progress, stability, and the protection of local environments and livelihoods.

The document outlines a communication toolkit for discussing climate change and nature protection, emphasizing the need to connect environmental action with tangible local benefits, health, and wellbeing. It provides tailored messaging strategies for four specific audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, focusing on leadership, community action, innovation, and the preservation of the British way of life.

The BTC 2025 Communications Toolkit offers tailored messaging strategies to promote the clean energy transition in Britain. It advises communicators to focus on progress, economic prosperity, and community benefits while avoiding the vilification of the oil and gas industry. The guide breaks down specific appeals for five audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, emphasizing the need to speak for the majority who support renewables rather than focusing on a loud minority of dissenters.

The document outlines four core communication principles—normalising support, framing action as ambitious rather than radical, highlighting global efforts, and avoiding the normalisation of opposition—while providing specific messaging strategies for Progressive Activists, the Incrementalist Left, Established Liberals, and Traditional Conservatives in the UK.

The strategy aims to make climate adaptation options visible and foster societal ownership of the National Adaptation Plan (NAP) in the Central African Republic by 2030. It identifies nine target groups, including the public sector, private sector, and indigenous peoples, and outlines four strategic axes: political and financial appropriation, public awareness of best practices, information sharing among stakeholders, and coordination/monitoring. The plan includes a wide array of activities such as community radio broadcasts, mobile applications, and educational outreach, with an indicative budget of 479,225,000 FCFA. Implementation is led by the National Climate Coordination (CNC) under the supervision of a steering committee.

The document outlines how heat pumps are targeted by 'Cost of Net Zero' misinformation, which portrays them as expensive, inefficient, and unsuitable for certain homes. It provides factual rebuttals—such as the potential for £340 savings when replacing G-rated boilers and the ability of pumps to operate at -25 degrees—and advises communicators to use positive case studies and avoid social media algorithms to reach 'Persuadables'.

The 2024 Britain Talks Climate research indicates strong, cross-demographic support for government leadership in tackling climate change and nature loss. While people are hopeful about the prospect of government investment, there is significant anxiety regarding the personal costs of transition and a feeling of being uninformed. The report recommends that the UK government lead a collective national effort, ensure the transition is fair and affordable—particularly for low-income households—and implement a national public engagement strategy to build trust and normalize clean energy technologies like heat pumps.

The document argues that reducing petrol car use is essential for the UK to meet its Paris Agreement commitments, citing the Climate Change Committee's recommendation for "fewer car miles travelled" and the Department for Transport's goal of an "accelerating modal shift to public and active transport". It highlights the communication challenges associated with these goals, noting how Oxford's traffic filter system in 2023 was misconstrued as "15 minute cities" and became a "global conspiracy". The guide aims to provide tactics to discuss scientifically necessary transport changes without triggering a "culture war" among Persuadables.

The document outlines strategies for engaging people of faith in England and Wales regarding climate change, noting that 56.8% of the population identifies with a faith. It highlights the effectiveness of frames like stewardship and moral challenge, warns against language involving judgment or the word 'religion', and recommends centering campaigns around local faith leaders and centers.

The 'Germany Talks Climate' project provides a toolkit for communicators in Germany, arguing that climate engagement is most effective when linked to the core beliefs and values of different societal groups rather than relying solely on facts. Research indicates that while Germans are generally concerned about the climate crisis and support political action, they prioritise affordability and social justice. The project also includes visual research suggesting that local imagery, such as flooding in Germany, is highly effective, while images of activists often trigger negative reactions.

The document outlines a strategy for climate communication in Germany based on a segmentation of the population into six societal types defined by their values. It argues that effective communication must move beyond facts to address the values and identities of target groups, particularly those skeptical of climate protection. The guide identifies common ground across all segments—such as concern for the climate crisis and a demand for social justice—and provides preliminary findings on the effectiveness of different types of imagery in climate messaging.

The document identifies a misinformation trend where fracking is promoted as a solution for UK energy independence and price reduction, targeting right-leaning and working-class demographics. It provides a framework for organisations to understand the narratives, identify at-risk audiences, access factual counter-arguments, and develop effective communication strategies to combat these claims.

The research identifies a broad public concern for climate change in the UK, though this is often decoupled from an understanding of 'net zero' as a specific policy solution. Using a values-based segmentation model, the study finds that while most Britons are open to 'doing their bit,' there is deep cynicism regarding political trust and the fair distribution of costs. Key findings highlight that fairness is experienced emotionally and varies by income level, with a strong consensus that the wealthy and big businesses should bear more of the financial burden. The report suggests framing net zero as an opportunity for financial wellbeing and energy independence to bridge political and social divides.

The report outlines a comprehensive communication strategy for Haiti's National Adaptation Plan (NAP), launched in August 2019. It identifies key target groups across the public sector, civil society, and private sector, and proposes specific messaging and activities to integrate climate adaptation into national planning and budgeting. The strategy emphasizes the need to reduce information asymmetry and foster a change in public attitude toward climate change, utilizing a mix of digital tools, press relations, and inter-institutional coordination through a proposed Adaptation Coordination Committee (CCA).

The text examines the link between climate change and mass migration from Central America's Northern Triangle to the U.S., highlighting how droughts and crop failures drive food insecurity and displacement. It asserts that personal narratives are more effective than data alone in shifting public perception and overcoming climate skepticism. The author calls for the U.S. government to integrate climate change into national security and immigration policies and urges communicators to use human-centric storytelling to justify international climate funding and compassionate treatment of migrants.

The COVID-19 Vaccine Communication Handbook offers evidence-based strategies to increase vaccine uptake and counter misinformation. It emphasizes the role of healthcare providers as trusted influencers, advocating for an 'active listening' approach over directive education. The guide details techniques for 'prebunking' (inoculation) against common reasoning flaws—categorized by the FLICC framework—and provides a structured method for debunking existing myths. It also highlights the importance of community engagement and the use of 'nudges' to reduce the spread of the 'infodemic' on social media.

The document identifies six distinct audience segments in the U.S. population—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—based on their level of concern and engagement with climate change. It argues that effective communication requires tailoring messages to these groups' specific psychological and cultural profiles. For highly involved groups (Alarmed, Concerned), the paper suggests focusing on efficacy and opinion leadership. For low-involvement groups (Cautious, Disengaged), it recommends non-effortful strategies like narratives and social norms. For skeptical groups (Doubtful, Dismissive), it advises non-confrontational framing aligned with conservative values, such as patriotism and free-market solutions, to avoid the 'boomerang effect' of motivated reasoning.

The document distinguishes between actual conspiracies and conspiracy theories, noting that the latter are often driven by feelings of powerlessness and amplified by social media. It introduces the 'CONSPIR' acronym to identify seven traits of conspiratorial thinking and provides a toolkit for communicators, including 'prebunking' and 'debunking' strategies. The text highlights that climate change denial often employs conspiratorial rhetoric as a political strategy to delay action.