How to talk to Persuadables about transport

The document argues that reducing petrol car use is essential for the UK to meet its Paris Agreement commitments, citing the Climate Change Committee's recommendation for "fewer car miles travelled" and the Department for Transport's goal of an "accelerating modal shift to public and active transport". It highlights the communication challenges associated with these goals, noting how Oxford's traffic filter system in 2023 was misconstrued as "15 minute cities" and became a "global conspiracy". The guide aims to provide tactics to discuss scientifically necessary transport changes without triggering a "culture war" among Persuadables.

• Decarbonising the UK transport system requires a reduction in petrol car usage, supported by the Climate Change Committee's sixth carbon budget which advises "fewer car miles travelled" and the Department for Transport's 2021 strategy to achieve an "accelerating modal shift to public and active transport".
• Communicating petrol car reduction to 'Persuadables' is difficult, as evidenced by the 2023 reaction to Oxford's traffic filter system, which was "wrongly construed as 15 minute cities" and turned into a "global conspiracy".

APA

Lujani, F. (2023). How to talk to Persuadables about transport. ACT Climate Labs. https://www.actclimatelabs.org/how-to-talk-to-persuadables-about-transport/

Chicago

Lujani, Florencia. How to talk to Persuadables about transport. ACT Climate Labs, 2023. https://www.actclimatelabs.org/how-to-talk-to-persuadables-about-transport/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=How to talk to Persuadables about transport |publisher=ACT Climate Labs |date=30 October 2023 |url=https://www.actclimatelabs.org/how-to-talk-to-persuadables-about-transport/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2023how, author = {Lujani, Florencia}, title = {{How to talk to Persuadables about transport}}, institution = {ACT Climate Labs}, year = {2023}, month = oct, url = {https://www.actclimatelabs.org/how-to-talk-to-persuadables-about-transport/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }