Audience Insights: Climate and Faith

The document outlines strategies for engaging people of faith in England and Wales regarding climate change, noting that 56.8% of the population identifies with a faith. It highlights the effectiveness of frames like stewardship and moral challenge, warns against language involving judgment or the word 'religion', and recommends centering campaigns around local faith leaders and centers.

• A majority of the population in England and Wales (56.8%) identifies as following a faith; while this group is more susceptible to climate misinformation, they are becoming more involved in climate action.
• Effective communication with people of faith should utilize frames such as stewardship and moral challenge, while avoiding content related to punishment, judgment, or the specific term 'religion' which may cause disengagement.
• Campaigns specifically targeting people of faith should place local faith leaders and faith centers at the center of their approach.

APA

Lujani, F. (2023). Audience Insights: Climate and Faith. ACT Climate Labs. https://www.actclimatelabs.org/climate-and-faith/

Chicago

Lujani, Florencia. Audience Insights: Climate and Faith. ACT Climate Labs, 2023. https://www.actclimatelabs.org/climate-and-faith/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Audience Insights: Climate and Faith |publisher=ACT Climate Labs |date=9 February 2023 |url=https://www.actclimatelabs.org/climate-and-faith/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2023audience, author = {Lujani, Florencia}, title = {{Audience Insights: Climate and Faith}}, institution = {ACT Climate Labs}, year = {2023}, month = feb, url = {https://www.actclimatelabs.org/climate-and-faith/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }