Misinformation Alert: Fracking

The document identifies a misinformation trend where fracking is promoted as a solution for UK energy independence and price reduction, targeting right-leaning and working-class demographics. It provides a framework for organisations to understand the narratives, identify at-risk audiences, access factual counter-arguments, and develop effective communication strategies to combat these claims.

• Climate delayers are promoting the narrative that fracking can enable the UK to lower energy costs and improve energy independence.
• The misinformation regarding fracking is specifically designed to resonate with audiences who are right-leaning and identify as working class.

APA

Lujani, F. (2022). Misinformation Alert: Fracking. ACT Climate Labs. https://www.actclimatelabs.org/misinformation-threat-fracking/

Chicago

Lujani, Florencia. Misinformation Alert: Fracking. ACT Climate Labs, 2022. https://www.actclimatelabs.org/misinformation-threat-fracking/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Misinformation Alert: Fracking |publisher=ACT Climate Labs |date=7 June 2022 |url=https://www.actclimatelabs.org/misinformation-threat-fracking/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2022misinformation, author = {Lujani, Florencia}, title = {{Misinformation Alert: Fracking}}, institution = {ACT Climate Labs}, year = {2022}, month = jun, url = {https://www.actclimatelabs.org/misinformation-threat-fracking/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }