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The document finds that while 74% of people in Britain consider climate change an important issue, their support for specific actions is heavily influenced by the language used. Framing climate action as 'protecting our environment' (59% support) is more effective than using technical terms like 'net zero' (43% support). There is a strong, unifying connection between climate change and nature, with 'harm to nature and wildlife' being the top concern for 41% of respondents. The report highlights that people across all socio-economic backgrounds are concerned, though many distance themselves from the topic due to immediate life pressures or the depressing nature of the subject. It recommends using tangible, local examples of progress and a holistic approach that links climate action with nature preservation to increase public engagement.

The 2025 Britain Talks Climate & Nature report, based on surveys of over 7,000 people and focus groups in England, Scotland, and Wales, examines public sentiment toward climate change and nature. It utilizes a segmentation model of British society to identify how different values influence perceptions of climate policy. The findings indicate that while there is broad concern for the environment and a preference for ambitious climate action, significant anxiety exists regarding the cost of policies and a lack of trust in institutions. The report argues that support for climate action increases when communication is clear, tangible, and focused on local community benefits.

Erlend Eggen, head of Klimakultur, criticizes the Arctic Race of Norway for its reliance on fossil fuel sponsorship, specifically Equinor, and the participation of the Israel Premier Tech team. He argues that the event's sustainability claims, such as using an electric car fleet, are undermined by the fact that Equinor's energy production remains over 99.6% fossil-based. The text highlights the role of cycling as a venue for corporate greenwashing and calls for the event to sign 'The Fossil Free Declaration' to phase out high-carbon partnerships.

The document presents 'Making Local Climate Action Possible', a toolkit co-designed by Climate Outreach, The Connectives, and UK local government officers. It aims to overcome barriers to business engagement—such as cost pressures and limited capacity—by providing guidance and messaging strategies based on three core principles: demonstrating purpose, empathy, and integrity.

A May 2025 survey of 1,040 American adults reveals that 69% believe global warming is happening and 60% attribute it to human causes. While 65% of respondents are at least 'somewhat worried' and many perceive risks to their local communities from extreme weather, 65% rarely or never discuss the issue with family and friends. The report also highlights a sense of personal agency, with 60% disagreeing that it is too late to act and 53% disagreeing that technology alone can solve the problem without individual life changes.

The strategy aims to make climate adaptation options visible and foster societal ownership of the National Adaptation Plan (NAP) in the Central African Republic by 2030. It identifies nine target groups, including the public sector, private sector, and indigenous peoples, and outlines four strategic axes: political and financial appropriation, public awareness of best practices, information sharing among stakeholders, and coordination/monitoring. The plan includes a wide array of activities such as community radio broadcasts, mobile applications, and educational outreach, with an indicative budget of 479,225,000 FCFA. Implementation is led by the National Climate Coordination (CNC) under the supervision of a steering committee.

A December 2024 survey of registered U.S. voters found that 55% believe federal agencies should increase their efforts to protect people from the health harms of global warming, while only 15% believe they should decrease these efforts. Support for increased federal action varies significantly by political affiliation, with 86% of liberal Democrats supporting more action compared to 22% of conservative Republicans.

A December 2024 survey of registered U.S. voters found that 55% believe federal agencies should increase their efforts to protect people from the health harms of global warming, while 75% want these agencies to either maintain or increase their current efforts. Support for increased federal action varies significantly by political affiliation, with the highest support among liberal Democrats (86%) and the lowest among conservative Republicans (22%).

ACT Climate Labs partnered with Climate Catalyst and Walnut Unlimited to conduct research on communication strategies for aviation's climate impact. The project aimed to identify specific narratives and frames that would resonate with the general public and 'hard-to-reach audiences' to build support for climate action policies targeting the aviation sector.

The Fall 2024 Climate Change in the American Mind survey shows that 54% of Americans are either Alarmed or Concerned about global warming, with the Alarmed segment growing from 15% in 2014 to 26% in 2024. In contrast, the Cautious segment decreased from 23% to 18% over the same period. The report identifies six audience types—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—and suggests tailored communication strategies: Alarmed and Concerned individuals seek solutions and engagement, while Cautious and Doubtful individuals require more information on causes and scientific evidence.

The Fall 2024 survey identifies six audience segments in the U.S. based on their views of global warming: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of 2024, 54% of Americans are either Alarmed or Concerned, with the Alarmed group growing from 15% in 2014 to 26% in 2024. The report suggests tailoring communication based on these segments, with Alarmed and Concerned groups seeking solutions, while Cautious and Doubtful groups require more evidence on causes and scientific consensus.

The author analyzes news coverage from right-wing, centrist, and centre-left outlets to identify how the framing of climate activists affects public support for climate action. The analysis identifies three discursive patterns: 'dismissive' framing, which redirects attention to antisocial behavior; 'vilifying' framing, which uses semantics of danger to portray activists as a threat; and 'humanizing' framing, which emphasizes the morality and rationality of the activists' cause. The author concludes that the asymmetrical use of these tactics, particularly by right-wing media, polarizes the climate issue and obstructs the cross-partisan collaboration necessary for effective climate action.

The authors critique the media's failure to link the Los Angeles mega-fires to the climate crisis, noting that coverage often ignores scientific links, repeats disinformation, or focuses on political disputes rather than the role of fossil fuel companies. While citing a few positive examples from outlets like Time and the Los Angeles Times, the piece asserts that accurate climate reporting is an essential solution to generate the public pressure needed for government action.

The report finds that an increasing number of Americans perceive global warming as a threat to public health, specifically identifying heat stroke, air pollution, and respiratory issues as growing risks. While 39% believe global warming harms the health of Americans generally, only 16% feel it harms their own health. There is growing recognition of disproportionate impacts on low-income people and people of color. Regarding energy, coal and nuclear power are viewed as the most harmful to health, though perceptions of wind and solar as harmful have slightly increased. Trust in first responders, primary care physicians, and climate scientists remains high as sources of health-related climate information.

A December 2024 survey of 1,013 American adults shows that 73% believe global warming is happening, with 60% attributing it primarily to human causes. While 64% of respondents express worry about global warming and a majority believe it affects U.S. weather and various environmental problems, 62% rarely or never discuss the issue with family and friends. Additionally, 49% of Americans report having personally experienced the effects of global warming, and 11% have considered relocating to avoid its impacts.

The document details how an Innovation Partnership between Climate Outreach and Pledgeball since 2021 has integrated academic research and expert evaluation into Pledgeball's climate action initiatives. By utilizing a collaboratively developed communications toolkit and M&E support, Pledgeball has refined its approach to engage sports fans through a pledging mechanism, avoiding buzzwords and focusing on community validation. The partnership has helped Pledgeball scale its operations to include 10-20 professional football clubs per season and other sports organizations, while providing Climate Outreach with case studies on the 'ripple effect' of community-led climate engagement.

Climate Outreach provided practical communication training to participants of the Conservative Environment Network (CEN) Academy, a residential course for young UK Conservatives. The training focused on using authentic personal stories and conservative-aligned communication strategies to advocate for the environment and engage in cross-party conversations.

Climate Outreach provided strategic communications support and message testing for Parents for Future UK and Mothers Rise Up to improve their engagement with parents. The project involved reviewing existing knowledge on parent engagement and testing narratives focused on protection, intergenerational togetherness, inheritance, and future chances. Results showed these messages resonated across various audience segments, including the 'Loyal Nationals', which increased the organisation's confidence in reaching a broader political spectrum. By 2024, Parents for Future UK had integrated strategic communications into its operations, expanding its expertise and training its volunteer network to ensure messaging is authentic and targeted.

North Somerset Council is utilizing Britain Talks Climate (BTC) data to refine its climate communications, focusing on avoiding polarizing language and using frames like 'resilience' to build public support. The Council is currently piloting targeted messaging for rooftop solar installations in specific neighborhoods, tailoring both the content and the messengers based on BTC audience segments. Additionally, the Council is integrating BTC insights into its transport strategy to address the fact that transport accounts for 45% of the area's emissions, aiming to drive behavior change through trained community champions.

The document serves as a guide for practitioners to utilize academic research on climate-linked migration in their communication strategies. It acknowledges that while climate change will significantly reshape migration and displacement patterns, many organizations avoid the topic due to fears of causing harm or misrepresentation. The guide offers a review of current literature, recommendations for creating nuanced public understanding, and suggestions for future research directions.