Global Warmings Six Americas

The Fall 2024 Climate Change in the American Mind survey shows that 54% of Americans are either Alarmed or Concerned about global warming, with the Alarmed segment growing from 15% in 2014 to 26% in 2024. In contrast, the Cautious segment decreased from 23% to 18% over the same period. The report identifies six audience types—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—and suggests tailored communication strategies: Alarmed and Concerned individuals seek solutions and engagement, while Cautious and Doubtful individuals require more information on causes and scientific evidence.

• As of Fall 2024, a majority of Americans (54%) are classified as either Alarmed or Concerned about global warming, making them more than twice as likely as those who are Doubtful or Dismissive (22%).
• Between 2014 and 2024, the Alarmed segment saw the largest growth, increasing by 11 percentage points from 15% to 26%. During the same decade, the Cautious segment experienced the most significant decline, dropping from 23% to 18%.
• The report identifies six distinct audience segments based on their views of global warming: the Alarmed (most worried and supportive of action), Concerned (worried but less urgent), Cautious (uncertain and less motivated), Disengaged (disconnected), Doubtful (question causes or occurrence), and Dismissive (reject the idea and oppose action).
• Communication needs vary by segment: Alarmed and Concerned audiences are most interested in solutions and involvement, whereas Cautious and Doubtful audiences prefer information regarding the causes, evidence, and scientific consensus of global warming.

APA

Yale Program on Climate Change Communication (2025). Global Warmings Six Americas. https://climatecommunication.yale.edu/publications/global-warmings-six-americas-fall-2024/

Chicago

Yale Program on Climate Change Communication. Global Warmings Six Americas. 2025. https://climatecommunication.yale.edu/publications/global-warmings-six-americas-fall-2024/.

Wikipedia

{{cite report |author=Yale Program on Climate Change Communication |title=Global Warmings Six Americas |date=20 March 2025 |url=https://climatecommunication.yale.edu/publications/global-warmings-six-americas-fall-2024/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{yaleprogramonclimatechangecommunication2025global, author = {{Yale Program on Climate Change Communication}}, title = {{Global Warmings Six Americas}}, institution = {Yale Program on Climate Change Communication}, year = {2025}, month = mar, url = {https://climatecommunication.yale.edu/publications/global-warmings-six-americas-fall-2024/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }