Case study: North Somerset Council

North Somerset Council is utilizing Britain Talks Climate (BTC) data to refine its climate communications, focusing on avoiding polarizing language and using frames like 'resilience' to build public support. The Council is currently piloting targeted messaging for rooftop solar installations in specific neighborhoods, tailoring both the content and the messengers based on BTC audience segments. Additionally, the Council is integrating BTC insights into its transport strategy to address the fact that transport accounts for 45% of the area's emissions, aiming to drive behavior change through trained community champions.

• North Somerset Council uses Britain Talks Climate (BTC) insights to guide general climate communications by identifying which frames to prioritize and which to avoid to prevent polarization and build support.
• The Council is piloting a targeted messaging trial for rooftop solar installations, using BTC maps, demographic data, and solar viability data to create tailored campaigns for different neighborhoods.
• Effective engagement for solar uptake involved tailoring both the message and the messenger based on BTC segments: 'Loyal Nationals' were reached via community-based volunteers, while 'Established Liberals' were reached through the Centre for Sustainable Energy.
• The Council is applying BTC insights to its transport sector, which is the area's largest emission source at 45%, by training staff and community champions to encourage sustainable transport choices.

APA

Climate Outreach (2024). Case study: North Somerset Council. https://climateoutreach.org/case-study-north-somerset-council/

Chicago

Climate Outreach. Case study: North Somerset Council. 2024. https://climateoutreach.org/case-study-north-somerset-council/.

Wikipedia

{{cite report |author=Climate Outreach |title=Case study: North Somerset Council |date=10 December 2024 |url=https://climateoutreach.org/case-study-north-somerset-council/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2024case, author = {{Climate Outreach}}, title = {{Case study: North Somerset Council}}, institution = {Climate Outreach}, year = {2024}, month = dec, url = {https://climateoutreach.org/case-study-north-somerset-council/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }