Global Warming’s Six Americas, Fall 2024

The Fall 2024 survey identifies six audience segments in the U.S. based on their views of global warming: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of 2024, 54% of Americans are either Alarmed or Concerned, with the Alarmed group growing from 15% in 2014 to 26% in 2024. The report suggests tailoring communication based on these segments, with Alarmed and Concerned groups seeking solutions, while Cautious and Doubtful groups require more evidence on causes and scientific consensus.

• In Fall 2024, a majority of Americans (54%) are categorized as either Alarmed or Concerned about global warming. The Alarmed segment (26%) is approximately 2.5 times larger than the Dismissive segment (10%). Overall, Americans are more than twice as likely to be Alarmed or Concerned (54%) than Doubtful or Dismissive (22%).
• Over the decade between 2014 and 2024, the Alarmed audience grew by 11 percentage points, increasing from 15% to 26%. During the same period, the Cautious audience saw the largest decrease, falling from 23% in 2014 to 18% in 2024. The combined Alarmed and Concerned group grew from 47% to 54%.
• Communication needs vary by audience segment: Alarmed and Concerned individuals are most interested in climate change solutions and engagement, whereas Cautious and Doubtful individuals seek more information on the causes, evidence, and scientific consensus of global warming.

APA

A., L., E., M., S., R., J., K., E., G., J., C., T., M., M., V., J., M., M., G., J., E., E., R., J., F., & K., T. (2025). Global Warming’s Six Americas, Fall 2024. Center for Climate Change Communication. https://climatecommunication.gmu.edu/all/global-warmings-six-americas-fall-2024/

Chicago

A., Leiserowitz,, Maibach, E., Rosenthal, S., Kotcher, J., Goddard, E., Carman, J., Myers, T., et al. Global Warming’s Six Americas, Fall 2024. Center for Climate Change Communication, 2025. https://climatecommunication.gmu.edu/all/global-warmings-six-americas-fall-2024/.

Wikipedia

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BibTeX

@techreport{a2025global, author = {A., Leiserowitz, and E., Maibach, and S., Rosenthal, and J., Kotcher, and E., Goddard, and J., Carman, and T., Myers, and M., Verner, and J., Marlon, and M., Goldberg, and J., Ettinger, and E., Richards, and J., Fine, and K., Thier,}, title = {{Global Warming’s Six Americas, Fall 2024}}, institution = {Center for Climate Change Communication}, year = {2025}, month = mar, url = {https://climatecommunication.gmu.edu/all/global-warmings-six-americas-fall-2024/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }