How to Talk About Aviation with Persuadables to Build Support

ACT Climate Labs partnered with Climate Catalyst and Walnut Unlimited to conduct research on communication strategies for aviation's climate impact. The project aimed to identify specific narratives and frames that would resonate with the general public and 'hard-to-reach audiences' to build support for climate action policies targeting the aviation sector.

• The project focused on testing new communication techniques and messages specifically designed to reach audiences that are typically difficult to engage in climate conversations.
• The research sought to determine which narratives and frames would increase public receptivity to policies aimed at mitigating the environmental impact of aviation.

APA

Labs, A. C. (2025). How to Talk About Aviation with Persuadables to Build Support. ACT Climate Labs. https://www.actclimatelabs.org/aviation-case-study/

Chicago

Labs, ACT Climate. How to Talk About Aviation with Persuadables to Build Support. ACT Climate Labs, 2025. https://www.actclimatelabs.org/aviation-case-study/.

Wikipedia

{{cite report |last1=Labs |first1=ACT Climate |title=How to Talk About Aviation with Persuadables to Build Support |publisher=ACT Climate Labs |date=8 April 2025 |url=https://www.actclimatelabs.org/aviation-case-study/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{labs2025how, author = {Labs, ACT Climate}, title = {{How to Talk About Aviation with Persuadables to Build Support}}, institution = {ACT Climate Labs}, year = {2025}, month = apr, url = {https://www.actclimatelabs.org/aviation-case-study/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }