Olje og folkemord – Arctic Race bør rydde i feltet

Erlend Eggen, head of Klimakultur, criticizes the Arctic Race of Norway for its reliance on fossil fuel sponsorship, specifically Equinor, and the participation of the Israel Premier Tech team. He argues that the event's sustainability claims, such as using an electric car fleet, are undermined by the fact that Equinor's energy production remains over 99.6% fossil-based. The text highlights the role of cycling as a venue for corporate greenwashing and calls for the event to sign 'The Fossil Free Declaration' to phase out high-carbon partnerships.

• The Arctic Race of Norway is heavily funded by the fossil fuel industry, with Equinor as the main sponsor and five other teams sponsored by oil companies or fossil fuel money, including Team Jayco Alula, XDS Astana Team, Team Totalenergies, Team Coop Repsol, and Uno X Mobility. The Norwegian national team is sponsored by Aker BP.
• The author claims the event's sustainability image is a form of greenwashing, noting that while the race uses a 100% electric car fleet, the main sponsor Equinor's energy production is over 99.6% fossil-based and the company has removed its renewable energy goal.
• The participation of the Israel Premier Tech team is criticized as a tool for improving the image of the state of Israel, with the team's owner, Sylvan Adams, stating the goal is to win 'hearts and minds to the Israeli cause'.
• The event integrates fossil fuel promotion into community and educational activities, such as a family day in Harstad and trophy competitions for schools involving the Nordnorsk Vitensenter to encourage careers in the petroleum industry.
• The author suggests that local advertising bans on fossil energy, such as those in Edinburgh, could prevent greenwashing in sports, and urges the Arctic Race of Norway to sign 'The Fossil Free Declaration' to reject high-carbon sponsorships.

APA

Eggen, E. (2025). Olje og folkemord – Arctic Race bør rydde i feltet. Klimakultur. https://www.klimakultur.no/nyheter/olje-og-folkemord-arctic-race-bor-rydde-i-feltet/

Chicago

Eggen, Erlend. Olje og folkemord – Arctic Race bør rydde i feltet. Klimakultur, 2025. https://www.klimakultur.no/nyheter/olje-og-folkemord-arctic-race-bor-rydde-i-feltet/.

Wikipedia

{{cite press release |last1=Eggen |first1=Erlend |title=Olje og folkemord – Arctic Race bør rydde i feltet |publisher=Klimakultur |date=7 August 2025 |url=https://www.klimakultur.no/nyheter/olje-og-folkemord-arctic-race-bor-rydde-i-feltet/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{eggen2025olje, author = {Eggen, Erlend}, title = {{Olje og folkemord – Arctic Race bør rydde i feltet}}, publisher = {Klimakultur}, year = {2025}, month = aug, url = {https://www.klimakultur.no/nyheter/olje-og-folkemord-arctic-race-bor-rydde-i-feltet/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }