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The document argues that hiring agencies that promote fossil fuels creates conflicts of interest and exposes brands to risks, as climate change disrupts supply chains and operations. It encourages organisations to use the F-List to verify agency partners and implement fossil-free procurement criteria in briefs, RFIs, and RFPs. The guide highlights that over 1,650 agencies in 60 countries have signed the Clean Creatives pledge and suggests that clients have leverage to decarbonise the marketing industry because fossil fuel marketing represents less than 1% of global marketing spend.

The document argues that fossil fuel companies use sports sponsorship and advertising to gain social license and normalize polluting consumption, which hinders climate policy. It calls for Norway to implement a ban on fossil fuel advertising, similar to restrictions on tobacco and alcohol, noting that a Klimakultur poll across seven countries shows majority support for such bans in winter sports due to concerns over snow loss.

A briefing by the New Weather Institute reporting on public opinion across seven countries, showing widespread concern for snow loss due to global warming and strong support for banning fossil fuel advertising in winter sports and the Winter Olympics.

The report argues that the end of fossil fuel advertising is inevitable and that marketing agencies must proactively 'off-ramp' these clients to avoid financial and reputational damage. It estimates that the top 29 oil majors spent $6.97 billion on media, creative, and PR in 2024, with $3.03 billion going to major holding companies and $3.94 billion to independent agencies. The document highlights the risks of retention, citing Havas' loss of B Corp certification and Edelman's 5% revenue decline in 2024. It proposes a phased exit strategy ending in 2030, suggesting agencies pivot toward high-growth sectors including healthcare (projected $36.4 billion marketing value by 2030), renewables, and the circular economy (a $4.5 trillion global opportunity by 2030).

The Petrogandaprisen 2025 identifies numerous instances of the oil industry's influence in Norway, categorizing nominees into eight areas: education for children and youth, sports, public festivals, campaigns, media and public debate, research, art and culture, and health and humanitarian work. The document argues that companies like Equinor, Vår Energi, and Aker BP use sponsorships and partnerships to create a positive image, target young audiences, and obstruct climate action. Specific examples include Equinor's sponsorship of the First Lego League and the Festspillene i Bergen, Vår Energi's funding of regional sports halls, and Aker BP's 'Rebels' marketing campaigns. The report also criticizes the role of media outlets like NRK and Dagens Næringsliv, as well as research institutions and humanitarian organizations like the Red Cross, for facilitating or ignoring the industry's impact on the climate crisis.

The Petroganda Prize 2025 long list identifies various entities and campaigns in Norway that the publisher, Klimakultur, views as 'petroganda'. The document categorizes these nominees into eight areas: children and youth education, sports, folk festivals, campaigns, media and public debate, research, arts and culture, and health and humanitarian work. It specifically highlights how companies like Equinor, Vår Energi, Aker BP, and Gassco sponsor science centers, sports teams, and art festivals to create a narrative of being 'part of the solution' to the climate crisis. The document argues that these partnerships allow the fossil fuel industry to influence young people and the public, effectively masking the environmental and health damages caused by oil and gas production.

Anjali Helferty, Deputy Executive Director of CAPE, discusses her return to the organization and emphasizes the continued need for physician-led advocacy against pipelines and in favor of federal climate legislation and environmental justice in Canada.

The document argues that the British Columbia government should apply its strategy of recovering healthcare costs from harmful product manufacturers—such as those in the tobacco and opioid industries—to the fossil fuel sector. It highlights significant health and financial burdens on BC's healthcare system, including costs from the 2021 heat dome, wildfire smoke, and the spread of infectious diseases due to warming temperatures. The authors contend that fossil fuel companies have profited while engaging in misinformation, and they call for a ban on fossil fuel advertising and the recovery of expenses from the oil and gas industry.

ClientEarth supports the Hague's ban on fossil fuel advertising, asserting that EU internal market law allows such restrictions to achieve public interest goals, specifically climate change mitigation and the reduction of high-carbon consumption.

A February 2025 survey of 1,000 Dutch citizens reveals strong cross-political support for measures to combat climate disinformation. A majority believe that banning misleading fossil fuel advertising (71%) and legally requiring Big Tech companies to stop spreading climate disinformation (79%) would be effective. While support is high, awareness of these specific policy options is lower, with only 30% of respondents having heard of increasing resources for fact-checking organizations. The report notes that older respondents are generally more convinced of the effectiveness of these measures than younger people, despite the latter being more exposed to online disinformation.

The document is an open letter calling on governments to combat climate disinformation, which it argues undermines public understanding and delays urgent climate action. It specifically demands that governments hold media, advertising technology, and tech companies accountable by encouraging them to adopt a universal definition of climate disinformation, increase transparency, and stop the monetization of false content. The signatories advocate for the adoption of the UN's Global Principles for Information Integrity to foster a healthier online environment and support the goals of the Paris Agreement and IPCC scientific consensus.

The report identifies a 'dangerously polluted' digital information landscape where Big Tech platforms allow 'super-spreaders' to propagate debunked claims against renewable energy and electric vehicles. It highlights how disinformation operations weaponise extreme weather events, such as wildfires, to decouple them from environmental drivers and fuel opposition to climate policies. Additionally, the analysis reveals that eight fossil fuel advertisers spent at least $17.6 million on Meta for over 700 million impressions to greenwash their image and lobby for US policy changes. The document warns that degrading researcher access to data is hindering the ability to track these trends and argues that systemic architectural problems and profit motives must be addressed rather than relying solely on fact-checking.

The document argues that fossil fuel sponsorship of political gatherings, specifically the UBCM Convention, constitutes greenwashing and improperly influences municipal decision-making. It links fossil fuel combustion to severe health crises, including 8.1 million annual global deaths from air pollution and extreme weather events in British Columbia such as the 2021 heat dome and historic wildfires. The authors call for a total ban on fossil fuel advertising and sponsorship in BC municipalities, drawing parallels to the historical ban on tobacco industry influence in medicine.

The United Nations has introduced the Global Principles for Information Integrity to address the rise of mis/disinformation and hate speech, particularly those amplified by AI. The framework calls for accountability from governments, tech companies, and the advertising industry, emphasizing human rights and the need for a trustworthy information environment. Additionally, the document notes a UN call to ban fossil fuel advertisements to protect information integrity and address the climate crisis, supported by various civil society organizations.

The document argues that fossil fuel advertising normalizes the use of coal, oil, and gas, and falsely presents these industries as leaders in the energy transition. It advocates for a 'tobacco-style' ban on fossil fuel promotions, asserting that healthcare workers are uniquely trusted messengers to communicate the health risks of air pollution and climate disruption. The guide outlines a five-step strategy for mobilization: connecting with health groups, developing a strategy with early movers, launching with press-worthy actions, building pressure through local or national lobbying, and evaluating progress. It highlights successful campaigns from Declare Comms in Australasia, the Canadian Association of Physicians for the Environment (CAPE) in Canada, and 'Van wie is de lucht?' in the Netherlands, while also mentioning international efforts like the Global Climate and Health Alliance and the Fossil Fuel Non-Proliferation Treaty.

The 2023 F-List report identifies numerous global advertising and PR agencies that maintain contracts with fossil fuel companies despite climate warnings. It highlights a gap between the sustainability commitments of holding companies like WPP, Omnicom, and IPG and their actual client rosters. The report specifically critiques the use of influencers to repair the image of 'Big Oil' and details the ongoing promotion of projects like the East African Crude Oil Pipeline (EACOP).

The ASIA F-LIST 2023 report examines the role of advertising in sustaining fossil fuel consumption across selected Asian markets. It argues that companies use reward programs, prize giveaways, and 'purpose-washing' campaigns—such as rural development projects and environmental restoration—to distract from their contribution to the climate crisis. The report notes a gap between sustainable intent and action among Asian consumers, partly due to misleading marketing, and highlights a growing but inconsistent regulatory landscape for climate disclosure in the region.

The report analyzes fossil fuel marketing in Asia, identifying two primary strategies: incentivizing increased fuel consumption through loyalty programs and prizes, and 'purpose-washing' to shift climate responsibility onto individuals or project a sustainable image. It notes a gap between Asian consumers' sustainable intent and action, partly due to misleading marketing, while highlighting a trend toward mandatory climate disclosures in countries like India, Japan, South Korea, Hong Kong, and Singapore.

A letter from health organizations representing over 700,000 Canadian health professionals urging the federal government to ban fossil fuel advertising and regulate misleading environmental claims, citing severe public health impacts and drawing parallels to tobacco control.

The briefing reports a significant increase in Google Ads by oil companies globally and specifically in Brazil leading up to COP30 in November 2025. It highlights that while global oil ads spiked by 218% in October 2025, ads targeting Brazil increased by 2,900%, with Petrobras accounting for nearly 70% of these. The document argues that these campaigns are part of a broader disinformation strategy to secure a 'social licence' for continued fossil fuel investment, contrasting public 'green' narratives with actual investment patterns and environmental records. It recommends increased regulatory intervention, including a potential ban on fossil fuel advertising similar to tobacco regulations.