Summary

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The document argues that hiring agencies that promote fossil fuels creates conflicts of interest and exposes brands to risks, as climate change disrupts supply chains and operations. It encourages organisations to use the F-List to verify agency partners and implement fossil-free procurement criteria in briefs, RFIs, and RFPs. The guide highlights that over 1,650 agencies in 60 countries have signed the Clean Creatives pledge and suggests that clients have leverage to decarbonise the marketing industry because fossil fuel marketing represents less than 1% of global marketing spend.

Key insights

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  • Hiring agencies that promote fossil fuels is presented as a business risk because climate change, driven by the fossil fuel industry, causes "supply chain pressures, operational disruptions, and financial risk across all industries."
  • Organisations are encouraged to use the F-List to check partners, noting that more than 1,650 agencies across 60 countries have committed to not working with fossil fuel companies.
  • The document asserts that clients have significant leverage to influence agency policies because marketing for fossil fuel majors accounts for less than 1% of global marketing expenditure.
  • The guide recommends specific procurement actions, such as updating briefs, RFIs, RFPs, or contracts to include fossil-free criteria and signing the Clean Creatives pledge as a client.

Cite the original document

APA
Clean Creatives (2026). My organisation hires agencies. https://f-list.cleancreatives.org/my-organisation-hires-agencies/
Chicago
Clean Creatives. My organisation hires agencies. 2026. https://f-list.cleancreatives.org/my-organisation-hires-agencies/.
Wikipedia
{{cite report |author=Clean Creatives |title=My organisation hires agencies |date=1 September 2026 |url=https://f-list.cleancreatives.org/my-organisation-hires-agencies/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{cleancreatives2026organisation, author = {{Clean Creatives}}, title = {{My organisation hires agencies}}, institution = {Clean Creatives}, year = {2026}, month = sep, url = {https://f-list.cleancreatives.org/my-organisation-hires-agencies/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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