ASIA F-LIST 2023

The report analyzes fossil fuel marketing in Asia, identifying two primary strategies: incentivizing increased fuel consumption through loyalty programs and prizes, and 'purpose-washing' to shift climate responsibility onto individuals or project a sustainable image. It notes a gap between Asian consumers' sustainable intent and action, partly due to misleading marketing, while highlighting a trend toward mandatory climate disclosures in countries like India, Japan, South Korea, Hong Kong, and Singapore.

• Fossil fuel companies in Asia use reward programs and partnerships with banks to create fuel credit cards that build brand loyalty and incentivize consumption. Examples include Hindustan Petroleum and IndianOil in India, PTT's Blue Card in Thailand, and Shell's ShARe rewards app in the Philippines.
• Companies employ high-value prize giveaways and televised events to motivate increased fuel spending. Notable campaigns include Shell's 130th Anniversary Mega Lucky Draw in Thailand, Denko's Lucky Draw in Myanmar, and Caltex's 'Liter Lottery' in the Philippines, the latter of which resulted in a 233% increase in full tank purchases.

APA

Dutta, N. (2023). ASIA F-LIST 2023. Clean Creatives. https://cleancreatives.org/s/Clean-Creatives-Asia-F-List-Report-Final-2.pdf

Chicago

Dutta, Nayantara. ASIA F-LIST 2023. Clean Creatives, 2023. https://cleancreatives.org/s/Clean-Creatives-Asia-F-List-Report-Final-2.pdf.

Wikipedia

{{cite report |last1=Dutta |first1=Nayantara |title=ASIA F-LIST 2023 |publisher=Clean Creatives |date=2023 |url=https://cleancreatives.org/s/Clean-Creatives-Asia-F-List-Report-Final-2.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dutta2023asia, author = {Dutta, Nayantara}, title = {{ASIA F-LIST 2023}}, institution = {Clean Creatives}, year = {2023}, url = {https://cleancreatives.org/s/Clean-Creatives-Asia-F-List-Report-Final-2.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }