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Procurement Toolkit
The Procurement Toolkit by Clean Creatives is designed to help CMOs, procurement teams, and sustainability leads identify and eliminate fossil fuel conflicts of interest within their marketing and PR supply chains. It argues that the communications industry enables a "creative cover up" for the fossil fuel industry, which is responsible for 80% of global carbon emissions since 2016. The toolkit promotes the use of the 'F-List', a database of 803 agencies and seven holding companies with documented fossil fuel ties, to facilitate ethical sourcing. It outlines a decision-making framework for agency selection based on transparency and commitments to phase out fossil fuel clients, while highlighting that most agencies derive less than 1% of their revenue from such contracts.
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Document type: Guide
CEO Note: There goes the Amazon Soy Moratorium
The Amazon Soy Moratorium, which prevented the purchase of soy from land deforested after July 2008, has collapsed after more than twenty companies, including ADM, Bunge, Cargill, and Louis Dreyfus, withdrew. This policy previously saved 17,000 square kilometres of rainforest in its first decade and allowed the soy industry to expand by over six million acres in the Brazilian Amazon by using previously converted lands. The author warns that the collapse could expose 3 million acres of forest to deforestation and increase Amazon deforestation by up to 30% by 2045, contradicting corporate pledges to eliminate ecosystem destruction. The text criticizes retailers like Sainsbury’s and E.Leclerc for failing to impose commercial consequences on the traders responsible.
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Document type: Statement
Penilaian Deklarasi Hutan 2025
The 2025 Forest Declaration Assessment reports that global forests remain in crisis, with 8.07 million hectares of deforestation in 2024, leaving the world 63% off track for 2030 goals. While some natural recovery and national reforms in countries like Brazil and Indonesia show promise, the report finds that corporate commitments are largely unimplemented and public finance for forests is dwarfed by environmentally harmful agricultural subsidies. It calls for a shift from voluntary pledges to mandatory regulations and inclusive governance that secures land rights for Indigenous Peoples and local communities.
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Document type: Executive summary
Five ways to take climate action at work, brainstormed by employees like you
The guide outlines five ways employees can drive climate action at work: reducing office food waste to mitigate methane emissions, engaging clients and customers in sustainability discussions, vetting service providers to avoid supporting high-emitting industries, advocating for fossil-fuel-free retirement plans, and developing internal department-specific climate action guides.
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Document type: Guide
Grounding Global Water Risk Assessments in Local Data
The document describes a methodology for bridging the gap between high-level global water risk assessments and local ground truths. Using Unilever as a case study, it illustrates how global tools like Aqueduct provide a necessary starting point for screening hundreds of sites, but require validation through facility manager feedback and expert consultants to correct for limitations in global modeling, such as the inability to account for human-made water transfers or local water quality issues.
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Document type: Case study
Public Readiness and Willingness to Support Initiatives for a Green Transition in Moldova Country Report
The report finds that while a majority of Moldovans (61%) perceive their understanding of climate change as good or very good, actual engagement in environmental activities is around 57%. Public priorities for environmental protection are led by access to clean water and sanitation and waste management. There is significant concern (65%) regarding dependence on foreign energy sources, with strong support for developing solar and wind power. Educational institutions are viewed as the most important actors in driving environmental action, while corporate sustainability initiatives receive the highest level of public support. Barriers to individual engagement include a lack of time (62%) and financial costs (34%).
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Document type: Report
Gradul de pregătire a populației și disponibilitatea acesteia de a sprijini inițiativele pentru tranziția verde a Republicii Moldova: Raport de țară
The report finds that while 61% of Moldovans describe their knowledge of climate change as 'good' or 'very good', there is a significant gap between this perception and actual engagement. Public priorities for environmental protection focus on water access and waste management, while energy security is a major concern, with 65% of respondents worried about dependence on external energy sources. Support for the green transition is highest for corporate sustainability and renewable energy, though high costs remain a primary barrier to the adoption of renewable energy in households.
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Document type: Report
Human rights and environmental due diligence in the Green Transition: toward greater accountability amid geopolitical and sustainability challenges
The document warns that the European Union's efforts to align the Corporate Sustainability Due Diligence Directive (CSDDD) with the Corporate Sustainability Reporting Directive (CSRD) and the Taxonomy Regulation via an Omnibus law are likely to weaken HREDD requirements. It identifies that the prioritization of supply chain resilience in industrialized countries and company-level issues—such as poor transparency, lack of traceability, and over-reliance on private voluntary standards—hinder accountability. The authors advocate for integrating HREDD into critical raw material supply chain policies with strict reporting, rigorous monitoring, and robust enforcement.
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Document type: Policy brief
TOWARDS NATURE POSITIVE FOR THE OCEAN
The document outlines a framework for the private sector to transition from unsustainable industrial activities toward a sustainable blue economy. It defines the 'nature positive' goal as halting and reversing biodiversity loss by 2030 (relative to a 2020 baseline) and achieving full recovery by 2050. To achieve this, the report advocates for the AR3T action framework, which directs companies to avoid negative impacts, reduce unavoidable impacts, restore and regenerate degraded habitats, and transform broader systems and value chains. The guidance specifically targets the seafood, shipping, offshore wind, and coastal and marine tourism sectors, emphasizing that collective action involving finance, policy, and civil society is necessary to address the steep decline in ocean health, including a 56% average drop in marine species populations since 1970.
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Document type: Report
Let the climate games begin – are more world records inevitable?
The document highlights the increasing frequency of record-breaking global temperatures and extreme weather events, urging a shift toward scalable renewable energy, science-based net zero targets for subnational entities, and the fulfillment of climate finance commitments for developing countries.
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Document type: Statement
ASIA F-LIST 2023
The report analyzes fossil fuel marketing in Asia, identifying two primary strategies: incentivizing increased fuel consumption through loyalty programs and prizes, and 'purpose-washing' to shift climate responsibility onto individuals or project a sustainable image. It notes a gap between Asian consumers' sustainable intent and action, partly due to misleading marketing, while highlighting a trend toward mandatory climate disclosures in countries like India, Japan, South Korea, Hong Kong, and Singapore.
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Document type: Report
A drawdown-aligned framework for the Gaming industry
The document outlines a comprehensive framework for the gaming industry to move beyond 'net zero' toward 'drawdown.' It identifies key leverage points for software companies, including the reduction of Scope 3 emissions from players' devices, the use of the industry's massive reach to normalize climate solutions, and the decarbonization of corporate cash and investments. The guide provides specific actionable recommendations and real-world examples from companies like Xbox, Ubisoft, and Unity to demonstrate how these strategies can be implemented in practice.
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Document type: Guide
WORLD RESOURCES INSTITUTE’S CORPORATE CONSULTATIVE GROUP: 2023 YEAR IN REVIEW
The 2023 Year in Review for the Corporate Consultative Group (CCG) outlines how WRI partners with the private sector to accelerate the energy transition and protect nature. The report details member benefits such as 'Tailored Advice' and 'MindShare' events, while aligning corporate engagement with WRI's 2023–2027 Strategic Plan. It highlights specific goals for decarbonizing energy, halting deforestation, and shifting finance, noting that CCG members provide critical unrestricted funds and practical input to ensure WRI's research is fit for corporate application.
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Document type: Report
Just Transition for Climate Adaptation
The brief outlines the necessity for multinational corporations to adopt just adaptation strategies to protect workers, communities, and supply chains from climate risks, proposing seven recommendations to avoid maladaptation and systemic instability.
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Document type: Policy brief
THE F-LIST 2022: 230+ AD AND PR COMPANIES WORKING FOR THE FOSSIL FUEL INDUSTRY
The report identifies over 230 advertising and PR companies that continue to work for the fossil fuel industry despite making public net-zero or sustainability commitments. It specifically examines holding companies like WPP, IPG, Dentsu, Publicis, and Omnicom, as well as the PR firm Edelman, noting that many have erased fossil fuel clients from their websites or refuse to disclose client lists. The document highlights a disconnect between internal corporate goals—such as WPP's 2030 net-zero value chain target or IPG's 2040 net-zero goal—and their continued representation of companies like ExxonMobil, Shell, and Saudi Aramco. It also details legal challenges and accusations of greenwashing linked to these partnerships, such as lawsuits against WPP's work for BP and Shell. The report concludes by calling for the advertising industry to stop supporting fossil fuel clients to avoid complicity in climate disinformation.
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Document type: Report
Plastics on trial
The document examines the rise of 'greenwashing' litigation related to plastics, where companies are challenged over misleading claims about recyclability, biodegradability, and corporate sustainability. It details a proliferation of class actions in the US and Canada, NGO-led challenges in the EU and US, and increasing enforcement by regulators like the FTC and CMA. The briefing also identifies an emerging 'second generation' of lawsuits brought by shareholders who allege financial losses resulting from deceptive environmental statements.
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Document type: Briefing
Corporate Partnership Report Overview of WWF-US Corporate Partnerships, Fiscal Year 2021
The WWF-US Corporate Partnership Report for FY2021 outlines the organization's strategic approach to private sector engagement, categorizing partnerships into sustainable business practices, communications and awareness, philanthropy, and employee engagement. The report lists numerous corporate partners across various budget tiers, highlighting specific collaborations on issues such as plastic waste, deforestation, and climate targets. In FY21, income from these corporate partnerships accounted for 3% of the WWF-US office's total income.
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Document type: Report
Putting the iAct in Climate Action
Deloitte is implementing its WorldClimate strategy to reach net-zero emissions by 2030, supported by the #iAct campaign. This initiative, launched in collaboration with the World Wildlife Fund, aims to educate and empower 330,000 professionals to make sustainable choices in their personal and professional lives to accelerate the transition to a low carbon future.
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Document type: Statement
KEMAJUAN DEKLARASI HUTAN NEW YORK
The 2020 assessment of the New York Declaration on Forests (NYDF) finds that progress toward reducing deforestation from extractive sectors and infrastructure is slow. Despite some national policies and corporate commitments, a lack of transparency, weak enforcement, and a continued reliance on top-down extractive economic models hinder success. The report emphasizes that ending natural forest loss by 2030 requires a paradigm shift toward valuing forests and supporting community-led sustainable development.
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Document type: Executive summary
MEMORANDUM
The Union of Concerned Scientists conducted a poll of 1,000 GM owners in March and April 2020. The findings indicate that GM's lawsuit to revoke the authority of California and other states to set vehicle pollution standards significantly damaged its reputation, with favorability dropping from 93% to 44%. The poll found that 87% of GM owners believe the company should support stronger pollution standards. Consumer support for the lawsuit decreased when participants were informed about GM's low environmental performance ranking, the closure of the Lordstown, Ohio plant, and the projected $160 billion cost to consumers through 2050. Consequently, the number of owners considering another brand rose from 30% to 67% after learning about these corporate activities.
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Document type: Briefing