TOWARDS NATURE POSITIVE FOR THE OCEAN

The document outlines a framework for the private sector to transition from unsustainable industrial activities toward a sustainable blue economy. It defines the 'nature positive' goal as halting and reversing biodiversity loss by 2030 (relative to a 2020 baseline) and achieving full recovery by 2050. To achieve this, the report advocates for the AR3T action framework, which directs companies to avoid negative impacts, reduce unavoidable impacts, restore and regenerate degraded habitats, and transform broader systems and value chains. The guidance specifically targets the seafood, shipping, offshore wind, and coastal and marine tourism sectors, emphasizing that collective action involving finance, policy, and civil society is necessary to address the steep decline in ocean health, including a 56% average drop in marine species populations since 1970.

• The 'nature positive' global goal aims to halt and reverse biodiversity loss by 2030 based on a 2020 baseline, with the objective of achieving full recovery of ecosystems by 2050.
• Ocean health is declining significantly, evidenced by an average 56% decrease in marine species populations since 1970 and the diminishing extent and condition of critical ecosystems such as seagrass beds, salt marshes, kelp forests, mangrove forests, and coral reefs.
• The report utilizes the SBTN AR3T action framework to provide companies with a structured approach to corporate contributions, consisting of four pillars: avoiding negative impacts, reducing unavoidable impacts, restoring and regenerating habitats, and transforming systems and value chains.
• The guidance is specifically tailored for companies operating in four key sectors: seafood, shipping, offshore wind, and coastal and marine tourism.

APA

WWF International (2025). TOWARDS NATURE POSITIVE FOR THE OCEAN. https://www.worldwildlife.org/documents/176/2jz556zepo_WWF_Nature_Positive_Ocean_Pathways_Report_2PG_V3.pdf

Chicago

WWF International. TOWARDS NATURE POSITIVE FOR THE OCEAN. 2025. https://www.worldwildlife.org/documents/176/2jz556zepo_WWF_Nature_Positive_Ocean_Pathways_Report_2PG_V3.pdf.

Wikipedia

{{cite report |author=WWF International |title=TOWARDS NATURE POSITIVE FOR THE OCEAN |date=2025 |url=https://www.worldwildlife.org/documents/176/2jz556zepo_WWF_Nature_Positive_Ocean_Pathways_Report_2PG_V3.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2025towards, author = {{WWF International}}, title = {{TOWARDS NATURE POSITIVE FOR THE OCEAN}}, institution = {WWF International}, year = {2025}, url = {https://www.worldwildlife.org/documents/176/2jz556zepo_WWF_Nature_Positive_Ocean_Pathways_Report_2PG_V3.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }