Summary

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The Procurement Toolkit by Clean Creatives is designed to help CMOs, procurement teams, and sustainability leads identify and eliminate fossil fuel conflicts of interest within their marketing and PR supply chains. It argues that the communications industry enables a "creative cover up" for the fossil fuel industry, which is responsible for 80% of global carbon emissions since 2016. The toolkit promotes the use of the 'F-List', a database of 803 agencies and seven holding companies with documented fossil fuel ties, to facilitate ethical sourcing. It outlines a decision-making framework for agency selection based on transparency and commitments to phase out fossil fuel clients, while highlighting that most agencies derive less than 1% of their revenue from such contracts.

Key insights

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  • The communications industry is identified as a key enabler of the fossil fuel industry's disinformation campaigns, which the document describes as a "creative cover up" used to hide the industry's role in the climate crisis.
  • The F-List serves as a transparency tool containing data on 803 agencies and seven holding companies that have documented relationships with fossil fuel companies.
  • The document asserts that transitioning away from fossil fuel agency contracts is financially viable for the agencies themselves, as most generate less than 1% of their revenue from fossil fuel clients.
  • Implementing ethical procurement and strong ethical compliance can lead to economic benefits for organizations, including a potential reduction in operational costs by 5-10% and increased stakeholder loyalty.

Cite the original document

APA
Clean Creatives (2026). Procurement Toolkit. https://f-list.cleancreatives.org/procurement-toolkit/
Chicago
Clean Creatives. Procurement Toolkit. 2026. https://f-list.cleancreatives.org/procurement-toolkit/.
Wikipedia
{{cite report |author=Clean Creatives |title=Procurement Toolkit |date=9 September 2026 |url=https://f-list.cleancreatives.org/procurement-toolkit/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{cleancreatives2026procurement, author = {{Clean Creatives}}, title = {{Procurement Toolkit}}, institution = {Clean Creatives}, year = {2026}, month = sep, url = {https://f-list.cleancreatives.org/procurement-toolkit/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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