THE F-LIST 2023

The 2023 F-List report identifies numerous global advertising and PR agencies that maintain contracts with fossil fuel companies despite climate warnings. It highlights a gap between the sustainability commitments of holding companies like WPP, Omnicom, and IPG and their actual client rosters. The report specifically critiques the use of influencers to repair the image of 'Big Oil' and details the ongoing promotion of projects like the East African Crude Oil Pipeline (EACOP).

• WPP is identified as the marketing network with the highest number of active fossil fuel contracts, with 55 oil and gas clients found between 2022 and 2023.
• Major holding companies often maintain a contradiction between their public sustainability goals and their client lists; for example, Omnicom is a founding member of Ad Net Zero but had 39 contracts with oil and gas companies in 2022-2023.
• Interpublic Group (IPG) has implemented a third-party review for new clients to align with the Paris Agreement but has not committed to evaluating its existing roster, which includes Saudi Aramco, ExxonMobil, Shell, and Chevron.
• Fossil fuel companies are increasingly using social media influencers to bypass traditional PR scrutiny and target younger generations, with Shell utilizing the #ShellPartner hashtag and BP aiming to “win the trust of the younger generation”.
• The report highlights the East African Crude Oil Pipeline (EACOP) as a project with significant environmental and human rights concerns, noting that TotalEnergies allocates 88% of its capital expenditure to fossil fuels despite rebranding efforts.
• Edelman's climate policy is described as contradictory; while the firm claims not to work with coal producers or assignments that deny climate change, it continues to work with TotalEnergies, the builder of the EACOP pipeline.

APA

Dutta, N. (2023). THE F-LIST 2023. Clean Creatives. https://cleancreatives.org/f-list-2023

Chicago

Dutta, Nayantara. THE F-LIST 2023. Clean Creatives, 2023. https://cleancreatives.org/f-list-2023.

Wikipedia

{{cite report |last1=Dutta |first1=Nayantara |title=THE F-LIST 2023 |publisher=Clean Creatives |date=2023 |url=https://cleancreatives.org/f-list-2023 |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dutta2023flist, author = {Dutta, Nayantara}, title = {{THE F-LIST 2023}}, institution = {Clean Creatives}, year = {2023}, url = {https://cleancreatives.org/f-list-2023}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }