Onderzoek naar de publieke opinie in Nederland over het verbod op fossiele reclame en de integriteit van klimaatinformatie

A February 2025 survey of 1,000 Dutch citizens reveals strong cross-political support for measures to combat climate disinformation. A majority believe that banning misleading fossil fuel advertising (71%) and legally requiring Big Tech companies to stop spreading climate disinformation (79%) would be effective. While support is high, awareness of these specific policy options is lower, with only 30% of respondents having heard of increasing resources for fact-checking organizations. The report notes that older respondents are generally more convinced of the effectiveness of these measures than younger people, despite the latter being more exposed to online disinformation.

• A significant majority of Dutch respondents believe that policies aimed at information integrity are effective, with support levels between 68% and 79% for various measures.
• 79% of the Dutch public considers it effective to legally obligate social media companies to stop the spread of misleading climate change information on their platforms.
• Three-quarters of respondents (75%) view combating the spread of climate disinformation as an effective way to protect public debate and freedom of expression.
• There is a gap between the perceived effectiveness of measures and public awareness of them; for example, while 79% believe Big Tech obligations are effective, only 49% were aware such a measure was possible prior to the poll.
• Awareness of measures is lowest for the provision of more resources to fact-checking organizations, which only 30% of respondents had heard of.
• Support for these measures is broadly distributed across the political spectrum, including voters of the PVV, VVD, and GL/PvdA, although GL/PvdA voters generally score the highest in terms of perceived effectiveness.
• Demographic trends indicate that older people are more likely to believe that information integrity measures are effective than younger people, while younger people, men, and those with higher education tend to have higher awareness of the measures.
• The city of The Hague became the first local government globally in 2025 to implement a local ordinance banning fossil fuel advertising and advertising for high CO2-emission activities.

APA

Climate Action Against Disinformation (2025). Onderzoek naar de publieke opinie in Nederland over het verbod op fossiele reclame en de integriteit van klimaatinformatie. https://caad.info/wp-content/uploads/2025/04/Onderzoek-in-Nederland-Publieke-opinie-over-de-integriteit-van-klimaatinformatie-en-het-verbod-op-fossiele-reclame.pdf

Chicago

Climate Action Against Disinformation. Onderzoek naar de publieke opinie in Nederland over het verbod op fossiele reclame en de integriteit van klimaatinformatie. 2025. https://caad.info/wp-content/uploads/2025/04/Onderzoek-in-Nederland-Publieke-opinie-over-de-integriteit-van-klimaatinformatie-en-het-verbod-op-fossiele-reclame.pdf.

Wikipedia

{{cite report |author=Climate Action Against Disinformation |title=Onderzoek naar de publieke opinie in Nederland over het verbod op fossiele reclame en de integriteit van klimaatinformatie |date=2025 |url=https://caad.info/wp-content/uploads/2025/04/Onderzoek-in-Nederland-Publieke-opinie-over-de-integriteit-van-klimaatinformatie-en-het-verbod-op-fossiele-reclame.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateactionagainstdisinformation2025onderzoek, author = {{Climate Action Against Disinformation}}, title = {{Onderzoek naar de publieke opinie in Nederland over het verbod op fossiele reclame en de integriteit van klimaatinformatie}}, institution = {Climate Action Against Disinformation}, year = {2025}, url = {https://caad.info/wp-content/uploads/2025/04/Onderzoek-in-Nederland-Publieke-opinie-over-de-integriteit-van-klimaatinformatie-en-het-verbod-op-fossiele-reclame.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }