Et oljesmurt idrettsarrangement
Summary
The document argues that fossil fuel companies use sports sponsorship and advertising to gain social license and normalize polluting consumption, which hinders climate policy. It calls for Norway to implement a ban on fossil fuel advertising, similar to restrictions on tobacco and alcohol, noting that a Klimakultur poll across seven countries shows majority support for such bans in winter sports due to concerns over snow loss.
Key insights
- The International Olympic Committee (IOC) has warned that climate change may limit the number of countries capable of hosting snow sports to only 10 by 2040.
- Greenpeace calculations suggest that emissions from the oil and gas company Eni alone could cause 27,000 additional temperature-related deaths by the end of the century and result in glacial melt equivalent to nearly 2.5 million Olympic swimming pools.
- Fossil fuel companies use advertising and sports sponsorship to secure a "social license to operate" and normalize polluting consumption, which makes it more difficult to implement policies that reduce fossil energy dependency.
- A Klimakultur poll conducted across seven countries—Norway, Canada, France, Italy, the UK, Sweden, and Germany—indicates that a majority are concerned about snow loss and support a ban on fossil fuel advertising in winter sports.
- Some cities and countries have already implemented restrictions on fossil fuel or high-emission advertising; Amsterdam is the first European capital with a legally binding ban on ads for flights, cruises, petrol cars, and meat products, while France and Spain have similar measures.
Cite the original document
- APA
- Hungnes, T. (2026). Et oljesmurt idrettsarrangement. Klimakultur. https://www.klimakultur.no/nyheter/et-oljesmurt-idrettsarrangement/
- Chicago
- Hungnes, Tale. Et oljesmurt idrettsarrangement. Klimakultur, 2026. https://www.klimakultur.no/nyheter/et-oljesmurt-idrettsarrangement/.
- Wikipedia
- {{cite press release |last1=Hungnes |first1=Tale |title=Et oljesmurt idrettsarrangement |publisher=Klimakultur |date=19 February 2026 |url=https://www.klimakultur.no/nyheter/et-oljesmurt-idrettsarrangement/ |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @misc{hungnes2026oljesmurt, author = {Hungnes, Tale}, title = {{Et oljesmurt idrettsarrangement}}, publisher = {Klimakultur}, year = {2026}, month = feb, url = {https://www.klimakultur.no/nyheter/et-oljesmurt-idrettsarrangement/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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