PETROGANDA PRIZE 2025 nominees: the long list

The Petroganda Prize 2025 long list identifies various entities and campaigns in Norway that the publisher, Klimakultur, views as 'petroganda'. The document categorizes these nominees into eight areas: children and youth education, sports, folk festivals, campaigns, media and public debate, research, arts and culture, and health and humanitarian work. It specifically highlights how companies like Equinor, Vår Energi, Aker BP, and Gassco sponsor science centers, sports teams, and art festivals to create a narrative of being 'part of the solution' to the climate crisis. The document argues that these partnerships allow the fossil fuel industry to influence young people and the public, effectively masking the environmental and health damages caused by oil and gas production.

• The oil industry utilizes educational programs and science centers to target children and youth, often framing oil as part of a green energy mix or omitting the company's long-term fossil fuel ambitions.
• Equinor has invested heavily in sponsorships to shape its public image, spending NOK 833 million over five years on agreements including games and educational programs.
• The document alleges that the oil industry's influence extends to the arts and culture sector, using sponsorships to block climate action and create a positive corporate identity.
• The report identifies a contradiction in health and humanitarian organizations partnering with oil companies, noting that fossil fuel health damages may exceed those of tobacco.
• Academic and research funding from the oil industry is criticized for focusing on maintaining fossil fuel extraction rather than transitioning away from it.
• The document claims that Norwegian media and political discourse often fail to address climate disinformation or the role of the domestic oil industry in the climate crisis.

APA

Rustad, M. E. (2025). PETROGANDA PRIZE 2025 nominees: the long list. Klimakultur. https://www.klimakultur.no/media/y5rfttn0/petroganda-award-2025-long-list-english.pdf

Chicago

Rustad, Malene Emilie. PETROGANDA PRIZE 2025 nominees: the long list. Klimakultur, 2025. https://www.klimakultur.no/media/y5rfttn0/petroganda-award-2025-long-list-english.pdf.

Wikipedia

{{cite report |last1=Rustad |first1=Malene Emilie |title=PETROGANDA PRIZE 2025 nominees: the long list |publisher=Klimakultur |date=30 June 2025 |url=https://www.klimakultur.no/media/y5rfttn0/petroganda-award-2025-long-list-english.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{rustad2025petroganda, author = {Rustad, Malene Emilie}, title = {{PETROGANDA PRIZE 2025 nominees: the long list}}, institution = {Klimakultur}, year = {2025}, month = jun, url = {https://www.klimakultur.no/media/y5rfttn0/petroganda-award-2025-long-list-english.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }