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157 documents from Mighty Earth
CEO Note: Forest Fires as Terrorism
The document discusses the devastating impact of peatland fires in Indonesia, exacerbated by El Niño and agribusiness drainage, and supports President Subianto Prabowo's proposal to classify these acts as "ecological terrorism."
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Document type: Statement
CEO Note: Stealing Steel Decarbonization
The document criticizes Nippon Steel and Cleveland-Cliffs for investing in coal-fired infrastructure despite public commitments to green steel. It highlights a $350 million renovation of a blast furnace at Gary Works by Nippon Steel and the refurbishment of a 73-year-old furnace by Cleveland-Cliffs in Middletown, Ohio, despite the latter receiving a $500 million Inflation Reduction Act grant for decarbonization. The author suggests that automotive companies and international markets, particularly in Europe, should use their purchasing power to pressure steelmakers to transition away from coal.
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Document type: Statement
RVs shouldn’t kill orangutans
Mighty Earth reports that major US RV manufacturers (Winnebago, Thor, Forest River) source meranti plywood from Mayawana Persada in Borneo, Indonesia. This sourcing is linked to the destruction of 40,000 hectares of carbon-rich peatlands, which have become highly susceptible to wildfires during the 'Godzilla El Niño', resulting in orangutan deaths. The organization is campaigning for the industry to switch to FSC-certified wood or low-footprint composites.
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Document type: Statement
CEO Note: Why JBS backing off net-zero is progress
Mighty Earth's CEO asserts that JBS's decision to drop its 2040 net-zero target exposes the company's lack of a credible climate plan. The author claims the original target was deceptive, focusing only on Scope 1 and 2 emissions while JBS continued to drive large-scale deforestation and expand cattle slaughter in Brazil and Nigeria. The document calls for continued pressure from investors and governments to push JBS toward large-scale solutions like regenerative practices and animal-free protein.
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Document type: Statement
The meat industry’s koala problem
The meat industry is identified as responsible for two-thirds or more of Australia's annual deforestation of over 700,000 acres. This land clearing, driven by cattle production for export to markets including the US, Japan, and Korea, results in the annual death or displacement of 50 to 100 million native animals and contributes to the degradation of the Great Barrier Reef through erosion and runoff. The author highlights a 'loophole' where Australian beef is often exempt from the conservation policies that companies apply to other regions like the Amazon.
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Document type: Statement
CEO Note: The Fires and Industrial Decarbonization
Mighty Earth is campaigning to accelerate the decarbonization of the automobile industry, targeting Hyundai Motors Corporation. The organization highlights the need for fully fossil-free steel and green hydrogen investments, while criticizing the environmental and human rights risks associated with Hyundai's global steel supply chain, including a planned facility in Louisiana and suppliers linked to abuses in Mexico.
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Document type: Statement
CEO Note: The Heat
Mighty Earth's CEO argues that the environmental movement must shift from relying on technocratic solutions toward grassroots organizing and direct pressure on the private sector. The organization is specifically targeting companies such as Ahold Delhaize, Hyundai Motor Company, and Jardine Matheson to accelerate their transition to clean energy and plant-based sales, while supporting environmental movements in Australia to combat deforestation.
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Document type: Statement
CEO Note: Breakthrough for Colombia’s forests
Colombia has become the first rainforest nation to mandate nationwide cattle traceability, requiring meat companies to trace cattle to their origin to prevent deforestation. The author argues that cattle ranching is a significantly larger driver of forest loss in Colombia than coca production and calls for other South American governments and global meat companies to adopt similar traceability measures, noting that the technology is affordable and available.
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Document type: Statement
CEO Note: Indonesia’s forests become top political issue
The document highlights the growing political and economic opposition to Indonesia's Food and Energy Estates project, which is slated to destroy 4.3 million acres of forest. It specifically details the case of Mama Yasinta Moiwend, an Indigenous activist from Papua who was allegedly forcibly removed from her home by the Jhonlin Group and pressured by government-linked actors to distance herself from the documentary 'Pesta Babi'. The author links the project to broader economic instability, noting a 32 percent decline in Indonesia's stock index, and calls for the project to be redirected toward degraded lands.
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Document type: Statement
CEO Note: JBS targets Africa for massive land-grab
Mighty Earth CEO Glenn Hurowitz warns that JBS, the world's largest meat company, is expanding its industrial model into Africa, securing 4,600 square miles of land in Nigeria for six meat-processing plants. The note highlights JBS's history of deforestation in the Amazon and Cerrado, labor abuses, and pollution, while noting a legal challenge by Greenpeace Netherlands to force disclosure of the company's climate and human rights policies. Mighty Earth is targeting JBS's global retail customers, such as Ahold Delhaize and Stop & Shop, to pressure the company into changing its practices.
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Document type: Statement
The Human and Environmental Toll of Nickel Mining in Indonesia
The briefing documents the severe ecological and health crises on Kabaena island, Indonesia, caused by nickel mining. It highlights the contamination of water and food sources affecting the Bajau people and the failure of global automotive companies to ensure their supply chains are free from these abuses. The document calls for an immediate end to mining on small islands, the enforcement of Indonesian constitutional bans, and the implementation of rigorous sourcing standards by downstream manufacturers.
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Document type: Briefing
CEO Note: Why are we still selling internal combustion engines?
The CEO of Mighty Earth critiques the continued sale of internal combustion engines and the scaling back of EV investments by US automakers, contrasting this with China's aggressive expansion in EV production, supply chain decarbonization, and market share.
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Document type: Statement
CEO Note: Unleashing the potential of animal-free protein
The author asserts that plant-based and animal-free proteins are more efficient at avoiding carbon pollution than clean energy or electric cars because they require approximately one-tenth of the land, water, and energy of traditional livestock. While the industry has faced scaling obstacles due to inconsistent product quality and meat industry opposition, the author identifies 'balanced protein' (blends of plants/fungi and meat) as the most effective near-term growth strategy to reach meat-eating majorities. Mighty Earth is currently campaigning in Europe, the United States, and South America to push supermarkets to end discriminatory pricing and product placement policies that hinder the adoption of animal-free proteins.
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Document type: Statement
CEO Note: Momentum builds for mountain lions
Mighty Earth is campaigning for the reintroduction of mountain lions, known locally as catamounts, to Vermont to restore ecological balance to Eastern forests. The organization is advocating for a feasibility study, for which they have identified philanthropic funding to cover the estimated $200,000 cost, to avoid taxpayer expense. While the Vermont Fish & Wildlife Department has expressed sympathy for the goal, it has requested further research before initiating the study. The campaign draws on successful historical reintroductions of beaver and wild turkey in Vermont, as well as current coexistence models in California.
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Document type: Statement
CEO Note: What does nationalization in Indonesia mean for Nature?
The document critiques the Indonesian government's strategy of nationalizing companies that violated environmental laws, arguing that state-led initiatives like the Food and Energy Estates are causing massive deforestation in Papua. It warns that these projects risk repeating the failures of the 1990s Mega Rice project and may deter foreign investment due to perceived legal instability and corruption. The author suggests that the government should instead leverage its power to force companies to fund ecosystem restoration and shift agricultural expansion to degraded lands rather than intact forests.
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Document type: Statement
CEO Note: Degooberizing American manufacturing
The author contends that American steel producers, such as U.S. Steel and Cleveland-Cliffs, are falling behind Asian competitors by abandoning decarbonization plans in favor of coal-intensive production. This failure to adapt to demands for greener steel, exemplified by the EU's Carbon Border Adjustment Mechanism, threatens U.S. market access and causes billions in annual health damages. The text highlights that while a Korean company, Hyundai, is investing $6 billion in low-carbon steel in Louisiana, major U.S. firms continue to rely on polluting methods despite minimal cost increases for end-products like vehicles.
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Document type: Statement
CEO Note: Indonesia’s big step for Nature
President Prabowo of Indonesia has revoked the permits of 28 companies linked to deforestation, including North Sumatra Hydro Energy and Agincourt gold mine, following devastating floods in Sumatra. The government is suing six companies for $284 million in damages. Additionally, nearly 82,000 hectares in Tesso Nillo National Park have been returned to the Ministry of Forestry for restoration. Mighty Earth is leveraging these actions to advocate for the reconsideration of the 'Food and Energy Estates' project, which has already destroyed over 75,000 acres.
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Document type: Statement
CEO Note: There goes the Amazon Soy Moratorium
The Amazon Soy Moratorium, which prevented the purchase of soy from land deforested after July 2008, has collapsed after more than twenty companies, including ADM, Bunge, Cargill, and Louis Dreyfus, withdrew. This policy previously saved 17,000 square kilometres of rainforest in its first decade and allowed the soy industry to expand by over six million acres in the Brazilian Amazon by using previously converted lands. The author warns that the collapse could expose 3 million acres of forest to deforestation and increase Amazon deforestation by up to 30% by 2045, contradicting corporate pledges to eliminate ecosystem destruction. The text criticizes retailers like Sainsbury’s and E.Leclerc for failing to impose commercial consequences on the traders responsible.
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Document type: Statement
You don’t need rainforests to build RVs
The RV industry is identified as the largest consumer of tropical wood in the US, utilizing meranti or lauan plywood sourced from Borneo, Indonesia, which has contributed to a 50% decline in Bornean orangutan populations over 60 years. The text highlights that major manufacturers such as Winnebago, Thor, and Forest River, along with supplier Patrick Industries, lack the wildlife and forest protection standards common in other industries. It advocates for a transition to composite materials or Forest Stewardship Council certified wood to protect rainforests and Indigenous community rights.
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Document type: Statement
CEO Note: “Sumatra is a warning from Nature”
Following devastating floods from Cyclone Senyar in Indonesia, Mighty Earth's CEO argues that deforestation has exacerbated the disaster's lethality. The document highlights the Batang Toru ecosystem as a warning sign and calls for an emergency pause on the Food and Energy Estates project to protect the country's climate resilience and enable a 25-million-acre nature restoration initiative.
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Document type: Statement