Summary
Mighty Earth's CEO argues that the environmental movement must shift from relying on technocratic solutions toward grassroots organizing and direct pressure on the private sector. The organization is specifically targeting companies such as Ahold Delhaize, Hyundai Motor Company, and Jardine Matheson to accelerate their transition to clean energy and plant-based sales, while supporting environmental movements in Australia to combat deforestation.
Key insights
- Mighty Earth is prioritizing private sector action to achieve significant climate impact, specifically targeting companies that have become inert. This includes challenging Ahold Delhaize to expand its plant-based sales commitments from Europe to the United States and to cease business with JBS.
- The organization is pressuring Hyundai Motor Company to address stagnation in electric vehicle sales and its commitments to fossil-free materials, and is targeting Jardine Matheson for its coal mining, deforestation, and lack of investment in clean energy or forest compensation.
- Jardine Matheson's operations include the Martabe gold mine in Indonesia, which is identified as a threat to the critically endangered Tapanuli orangutan.
- The author argues that the environmental movement should return to grassroots organizing because governments are currently unresponsive to technocratic solutions. He cites the Australian environmental movement as a successful model for building public support to achieve wins, such as the creation of the Great Koala National Park and new environmental planning laws.
Cite the original document
- APA
- Hurowitz, G. (2026). CEO Note: The Heat. Mighty Earth. https://mightyearth.org/article/ceo-note-the-heat/
- Chicago
- Hurowitz, Glenn. CEO Note: The Heat. Mighty Earth, 2026. https://mightyearth.org/article/ceo-note-the-heat/.
- Wikipedia
- {{cite press release |last1=Hurowitz |first1=Glenn |title=CEO Note: The Heat |publisher=Mighty Earth |date=2 July 2026 |url=https://mightyearth.org/article/ceo-note-the-heat/ |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @misc{hurowitz2026ceo, author = {Hurowitz, Glenn}, title = {{CEO Note: The Heat}}, publisher = {Mighty Earth}, year = {2026}, month = jul, url = {https://mightyearth.org/article/ceo-note-the-heat/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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