CEO Note: The Fires and Industrial Decarbonization

Mighty Earth is campaigning to accelerate the decarbonization of the automobile industry, targeting Hyundai Motors Corporation. The organization highlights the need for fully fossil-free steel and green hydrogen investments, while criticizing the environmental and human rights risks associated with Hyundai's global steel supply chain, including a planned facility in Louisiana and suppliers linked to abuses in Mexico.

• Mighty Earth and the Sierra Club successfully pressured Hyundai to revise its permit application for a $5.8 billion Hyundai-POSCO Louisiana Steel facility in Ascension Parish, resulting in environmental upgrades that reduce emissions by an amount equivalent to removing 5,000 gas cars from the road annually.
• The planned Louisiana steel facility utilizes "Direct Reduced Iron" technology, which is estimated to produce 65 percent less climate pollution than traditional coal-based blast furnace steel manufacturing.
• Hyundai's transition to electric vehicles has seen a slowing of progress, with EV sales stagnating at 9 percent, a figure significantly lower than that of Chinese automakers, who reach 3-5 times that portion of sales.
• The Fair Steel Coalition has targeted Hyundai's sponsorship of the World Cup to highlight human rights abuses and pollution in its supply chain, specifically citing Ternium, a supplier allegedly linked to the disappearances of two environmental activists in Mexico.
• Full decarbonization of the auto industry requires a shift to fully fossil-free steel, necessitating the scaling of green hydrogen investments, an area where Hyundai has provided few details.

APA

Hurowitz, G. (2026). CEO Note: The Fires and Industrial Decarbonization. Mighty Earth. https://mightyearth.org/article/ceo-note-the-fires-and-industrial-decarbonization/

Chicago

Hurowitz, Glenn. CEO Note: The Fires and Industrial Decarbonization. Mighty Earth, 2026. https://mightyearth.org/article/ceo-note-the-fires-and-industrial-decarbonization/.

Wikipedia

{{cite press release |last1=Hurowitz |first1=Glenn |title=CEO Note: The Fires and Industrial Decarbonization |publisher=Mighty Earth |date=17 July 2026 |url=https://mightyearth.org/article/ceo-note-the-fires-and-industrial-decarbonization/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{hurowitz2026ceo, author = {Hurowitz, Glenn}, title = {{CEO Note: The Fires and Industrial Decarbonization}}, publisher = {Mighty Earth}, year = {2026}, month = jul, url = {https://mightyearth.org/article/ceo-note-the-fires-and-industrial-decarbonization/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }