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The document explains the methodology of extreme event attribution, which calculates how much climate change has altered the probability and intensity of specific weather events. It warns journalists against three common errors: ignoring climate change, attributing events without evidence, or citing it as the sole cause. The guide provides detailed analysis for heatwaves, floods, tropical cyclones, snowstorms, droughts, and wildfires, noting that while heatwaves are universally linked to global warming, other events like droughts and floods have more complex, region-specific relationships with climate change. It emphasizes that disasters are the result of both extreme weather and societal vulnerability, such as poor urban planning or water management.

The document serves as a journalistic guide to 'event attribution', the scientific method used to determine if and to what extent climate change influenced a specific extreme weather event. It warns against common reporting errors—such as ignoring climate change, claiming it as the sole cause without evidence, or over-caution in reporting heatwaves—and provides specific scientific guidance on heatwaves, floods, droughts, wildfires, tropical cyclones, and heavy snowfall.

The document explains the methodology of extreme event attribution, which determines how much human-induced climate change has influenced the probability or intensity of a specific weather event. It provides a detailed breakdown of different types of extreme events—heatwaves, floods, tropical storms, snowfall, droughts, and wildfires—outlining where scientific confidence in climate links is high and where it remains uncertain. The guide emphasizes that while climate change influences the likelihood and severity of events, local vulnerabilities and human management often determine whether an event becomes a disaster.

The guide highlights that approximately 63 million tons of food are wasted annually in the United States, primarily in supermarkets, restaurants, and home kitchens. It advocates for three main actions to reduce environmental impact: shopping prudently through menu planning and freezing leftovers, increasing the consumption of fruits and vegetables to lower greenhouse gas emissions and resource use, and composting food scraps to avoid the emission of methane in landfills, which traps 24 times more heat than carbon dioxide.

The document outlines various household changes to reduce climate impact, highlighting that washing clothes in cold water uses about one-tenth of the energy of hot water and that LEDs use up to 90% less energy than incandescent bulbs. It notes that heating typically makes up 29% of utility bills and that reducing global food waste could lower human-caused greenhouse gas emissions by 6%-8%. Additionally, it provides statistics on water waste, such as a leaky faucet wasting over 3,000 gallons annually, and plastic waste in the US, where only 8.7% of over 42 million metric tons is recycled.

WWF has created a Deforestation and Conversion Free (DCF) Implementation Toolkit to assist companies in moving from commitments to action, specifically for beef, soy, and leather sourced from the Amazon, Cerrado, and Gran Chaco. The toolkit aligns with the Accountability Framework and provides a three-step process: assessing current practices, planning milestones, and executing actions using a technical reference catalog. It is designed for various value chain actors, including brands, financial institutions, and traders, and has been utilized by BRF S.A. for its soy supply chain.

The guide outlines three primary actions to support bee populations: planting native wildflowers to provide a balanced diet, maintaining 'messy' areas of land to provide nesting habitats for solitary bees, and eliminating the use of systemic pesticides like neonicotinoids. It highlights that while honey bees are well-known, there are over 20,000 bee species globally, many of which are threatened by habitat loss, climate change, and agricultural chemicals.

The guide outlines seven ways individuals can support ocean conservation, including choosing sustainable seafood certified by the MSC and ASC, reducing carbon footprints to combat ocean warming, and eliminating single-use plastics. It also suggests traveling responsibly, educating oneself and others, volunteering for conservation organizations, and advocating for ocean-friendly policies through elected representatives.

The document outlines ten ways to celebrate Halloween sustainably, focusing on waste reduction, the use of recycled materials, and local sourcing.

The document outlines the environmental and financial costs of food waste in the US, noting that nearly half of all waste occurs in homes. It provides actionable advice on food preservation, such as freezing and reinvigorating produce, and encourages users to challenge 'best before' labels and support legislative action in Congress.

The guide identifies milkweed as the essential food source for monarch caterpillars and the only plant where they lay eggs. It attributes the decline of migratory monarch populations to the loss of millions of acres of milkweed caused by agricultural expansion, urban growth, and the use of herbicides and GMO crops. To mitigate this, the document provides a regional directory of native milkweed species for the US and Canada, categorized by soil and climate requirements, and encourages planting a variety of nectar-producing plants to support adult butterflies during their migration between Mexico and northern North America.

The document outlines practical 'Conservation Starters' from WWF experts to mitigate environmental degradation. It provides specific advice on protecting biodiversity, addressing climate change, conserving forests and freshwater, reducing food waste, eliminating plastic pollution, and protecting wildlife. Key recommendations include advocating for policy changes, adopting sustainable consumer habits, and implementing nature-based home improvements.

The document outlines how effective criminal justice systems support conservation by deterring illegal activities and addressing the corruption that facilitates them. It warns that without a 'corruption lens,' law enforcement efforts can be ineffective or harmful, as officers may target low-level offenders to extract bribes. The guide recommends a combination of institutional reforms, capacity building, transparency measures, technological tools, whistleblowing mechanisms, and private sector engagement to build resilient and accountable enforcement frameworks.

The WWF toolkit offers guidance for the hospitality sector to engage guests in reducing food waste through psychological insights and tested messaging. It identifies three guest mindsets—the Value Seeker, the Indulger, and the Explorer—and provides two primary campaign directions: 'Planet Plenty' and 'Food Waste Monster'. The guide emphasizes positive reinforcement over guilt, suggesting that messages be placed at key decision points in the guest journey to shift behavior without compromising the luxury experience.

The document outlines 60 specific actions individuals can take to protect the planet, categorized by themes such as energy efficiency, sustainable consumption, forest and ocean conservation, water saving, waste reduction, and biodiversity protection. It emphasizes a combination of personal lifestyle shifts—such as switching to LEDs, eating less meat, and reducing single-use plastics—and systemic advocacy, urging readers to contact government representatives regarding the energy transition, the UN Global Treaty on Plastic, and the 2023 Farm Bill.

The Cleanup Guide by WWF International is a toolkit designed to empower employees to organize volunteer plastic cleanup events. It outlines the environmental urgency of plastic pollution, provides a comprehensive planning checklist—covering site selection, volunteer recruitment, and safety—and offers strategies for minimizing the event's own environmental footprint. The guide emphasizes a "one planet" approach to systems-change and encourages participants to move beyond cleanups toward reducing single-use plastic consumption and advocating for policy changes.

The document highlights that less than 1% of the world's water is fresh and accessible, with projections that two-thirds of the population may face water shortages by 2025. It encourages readers to identify their local watersheds and manage their water footprints through home and office behavioral changes, such as using high-efficiency fixtures and planting native vegetation. Additionally, it outlines WWF's holistic approach to river health through partnerships with governments and businesses to implement corporate water stewardship and responsible infrastructure in key river basins worldwide.

The Flood Green Guide, published by WWF International, advocates for an Integrated Flood Management (IFM) approach that prioritizes non-structural methods and combines 'soft' (nature-based) and 'hard' (engineered) structural interventions. It provides a five-stage project cycle—preliminary analysis, method identification, selection and design, operation and monitoring, and project evaluation—to help local managers reduce flood risk. The guide details various techniques, from upper watershed restoration and constructed wetlands to engineered drainage and land-use zoning, while emphasizing the importance of gender analysis, community engagement, and the specific challenges of urban flooding, such as the urban heat island effect and land subsidence.

The document argues that waste occurs at every stage of a product's life cycle and provides actionable tips for reducing plastic, organic, and packaging waste in homes and workplaces. It highlights the environmental threat of plastic pollution while acknowledging its utility in reducing food waste. Additionally, it details WWF's efforts through the Bioplastic Feedstock Alliance and the Cascading Materials Vision to promote sustainable material sourcing and a global system of secondary material reuse.

The Conservation in the Classroom series consists of free 45-minute virtual events featuring WWF experts who present on conservation-themed topics and conduct Q&A sessions. Events occur one to two times per month from September to June and are streamed on a dedicated webpage and the Wild Classroom YouTube channel. Participants can join as off-camera viewers or apply for limited on-camera guest spots for learners. To enhance the educational experience, WWF provides supplemental material packets containing warm-up questions, web stories, videos, lessons, Kahoot! games, and quizzes.