52581km80c_water_4.4-e6daac8d2db5a35e.pdf
Summary
The document highlights that less than 1% of the world's water is fresh and accessible, with projections that two-thirds of the population may face water shortages by 2025. It encourages readers to identify their local watersheds and manage their water footprints through home and office behavioral changes, such as using high-efficiency fixtures and planting native vegetation. Additionally, it outlines WWF's holistic approach to river health through partnerships with governments and businesses to implement corporate water stewardship and responsible infrastructure in key river basins worldwide.
Key insights
- Fresh and accessible water is a limited resource, comprising less than 1% of the world's water, and is under threat from pollution, population growth, and climate change.
- Global water insecurity is significant, with one in eight people currently lacking water access and one-third lacking adequate sanitation; by 2025, water shortages may affect two-thirds of the global population.
- Water footprints are linked to daily activities and the embedded water used in the production of clothing and food, such as the 36.9 gallons of water required to produce one 8 oz. cup of coffee.
- WWF employs a holistic strategy to improve river health by collaborating with international financial institutions, businesses, communities, and governments, including a corporate water stewardship program to help companies assess water risk.
Cite the original document
- APA
- WWF International (n.d.). 52581km80c_water_4.4-e6daac8d2db5a35e.pdf. https://www.worldwildlife.org/documents/1149/52581km80c_Water_4.4.pdf
- Chicago
- WWF International. 52581km80c_water_4.4-e6daac8d2db5a35e.pdf. n.d. https://www.worldwildlife.org/documents/1149/52581km80c_Water_4.4.pdf.
- Wikipedia
- {{cite report |author=WWF International |title=52581km80c_water_4.4-e6daac8d2db5a35e.pdf |url=https://www.worldwildlife.org/documents/1149/52581km80c_Water_4.4.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{wwfinternationalnd52581km80cwater44e6daac8d2db5a35epdf, author = {{WWF International}}, title = {{52581km80c\_water\_4.4-e6daac8d2db5a35e.pdf}}, institution = {WWF International}, url = {https://www.worldwildlife.org/documents/1149/52581km80c_Water_4.4.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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