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The World Resources Institute report 'Rattling Supply Chains' introduces the 'Ecoflation' scenario, which models the financial impact on fast-moving consumer goods (FMCG) companies when environmental costs and resource constraints are integrated into business expenses. The report warns of significant earnings reductions for companies that fail to adapt their supply chains to environmental pressures.

This research paper by the World Resources Institute analyzes over 1,000 supply chain goals from nearly 700 global firms, finding a significant lack of focus on the people, workers, and small suppliers affected by corporate sustainability targets. The paper argues that most companies employ 'push' or 'pull' compliance strategies rather than partnerships, often ignoring the financial and technical constraints of smaller upstream suppliers.