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Drivers of climate change opinion
The paper identifies 'Knowledge of climate change' and 'Belief in anthropogenic CC' as the primary predictors of climate change opinion, which are further modulated by 'Risk aversion' to determine policy acceptance. It highlights the role of traditional media in polarizing opinion and the influence of political and religious orientations on beliefs. The authors argue that developed nations often perceive climate risks as distant due to higher mitigation and adaptation capacities, whereas more vulnerable, less wealthy communities exhibit higher risk awareness.
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Document type: Research paper
National Adaptation Plan (NAP) Process Communications Workshop Report
The workshop, attended by Ministry of Environment, Forest and Climate Change (MEFCC) staff, focused on creating an action plan to communicate Ethiopia's NAP process. Participants developed messages for international entities like the UNFCCC and multilateral donors, emphasizing the need for technical and financial support. The group identified priority channels including the MEFCC website, policy briefs, and social media for international reach, while noting that radio, television, and clan leaders are essential for reaching national audiences due to limited internet usage and linguistic diversity.
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Document type: Report
Climate Change in the Latino Mind
The report finds that Latinos in the U.S. are significantly more engaged with global warming than non-Latinos, showing higher levels of belief in human-caused warming, greater worry, and stronger support for climate policies. Spanish-language Latinos exhibit the highest levels of engagement. While many Latinos are willing to take political action, they face specific barriers, including a lack of outreach from organizations and fears regarding immigration authorities.
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Document type: Report
perspectivas de latinos en ee.uu. sobre el cambio climático
The report finds that Latinos in the U.S. are generally more concerned about and committed to addressing global warming than non-Latinos, with Spanish-speaking Latinos showing the highest levels of engagement. A significant majority of Latinos believe global warming is real and human-caused, and they strongly support climate-friendly policies such as carbon taxes and renewable energy investment. However, they face substantial barriers to political action, including a lack of outreach from environmental organizations and fears regarding immigration authorities.
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Document type: Report
Research from India and Kenya - FULL REPORT 1
The report evaluates how to communicate the link between anthropogenic climate change and extreme weather events, testing various phrasings for probability, frequency, intensity, and uncertainty. Findings indicate that while high-level decision makers often prefer technical percentages and 'probability' terms, the general public finds these confusing, preferring simpler terms like 'worse' or 'more often'. The study highlights significant translation challenges in Swahili and Hindi and recommends that attribution information be downscaled to high spatial resolutions and co-developed with local communication experts and trusted sources, such as national meteorological agencies.
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Document type: Report
Research from India and Kenya - EXECUTIVE SUMMARY
The document provides guidance on communicating extreme weather event attribution to different stakeholder groups in Kenya and India, focusing on phrasing for probability, frequency, intensity, and uncertainty, as well as the use of visual aids.
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Document type: Executive summary
How the people of India live with climate change and what communication can do
The report uses data from the Climate Asia study, which surveyed 33,500 people across seven Asian countries, to examine how residents of India perceive and respond to climate change. In India, research was conducted between May and August 2012 across five states—Gujarat, Madhya Pradesh, Odisha, Tamil Nadu, and Uttarakhand—and the city of Mumbai, representing diverse geographies and socio-economic groups. The study utilized surveys, 24 focus group discussions, 8 community assessments, and 30 expert interviews. The report identifies three priority audiences for communication: farmers, the urban poor, and housewives.
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Document type: Report
Climate Change in the American Mind
The November 2016 survey reveals that 70% of Americans believe global warming is happening, with 55% attributing it primarily to human activities. While 61% of respondents express worry and 60% believe it affects U.S. weather, the threat is largely perceived as distant, with a majority believing it will harm future generations and developing countries more than themselves. Public understanding of the scientific consensus remains low, and optimism regarding the ability of the U.S. Congress to pass ambitious legislation to reduce global warming is limited.
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Document type: Report
Climate Change in the American Mind
The report finds that while 70% of Americans believe global warming is happening and 55% attribute it to human causes, there is a significant gap in understanding the scientific consensus. Most Americans view global warming as a distant threat, with high levels of worry but low optimism regarding the ability of the U.S. Congress to pass necessary legislation.
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Document type: Report
Most Americans say global warming is personally important to them, but don’t talk or hear about it much.
A March 2016 survey of 1,204 American adults reveals that while a majority of Americans consider global warming personally important and are interested in the issue, they rarely discuss it with family and friends or hear it mentioned by others and in the media.
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Document type: Fact sheet
Global Warming, God and the End Times
A March 2016 survey of 1,204 American adults found that approximately one in seven believe God controls the climate or that global warming signals the 'end times,' with specific religious, political, and socioeconomic groups showing higher rates of these beliefs.
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Document type: Fact sheet
Global Warming’s Six Americas and the Election 2016
The document analyzes the 'Six Americas' framework to show that while climate change is a top-tier voting issue only for the 'Alarmed' segment (17% of the population), candidates supporting climate action are more likely to attract the 'Concerned' and 'Cautious' groups. Conversely, only the 'Dismissive' group (10% of the population) is more likely to vote for a candidate who opposes climate action. The data, from a March 2016 survey of 1,204 adults, indicates that 45% of Americans fall into the most engaged segments (Alarmed and Concerned), while 21% are skeptical (Doubtful and Dismissive).
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Document type: Fact sheet
Global Warming’s Six Americas
The report categorizes the U.S. population into six groups based on their attitudes toward global warming: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. In March 2016, 45% of Americans were in the most engaged groups (Alarmed and Concerned), while 21% were in the skeptical groups (Doubtful and Dismissive). The Alarmed group is the most likely to prioritize climate change in voting decisions and participate in climate action campaigns, whereas the Dismissive group generally views the issue as a hoax and may prefer candidates who oppose climate action.
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Document type: Report
Promoting Community Involvement and Opinion Leadership in Protection of the Salt Marshes of Blackwater National Wildlife Refuge
The report evaluates the "Salt Marsh Stories" program's impact on four focal audiences: Audubon members, higher education students/faculty, and business and faith communities in Maryland's Eastern Shore. Baseline data shows that salt marshes and sea level rise are generally non-salient issues, with significant uncertainty regarding sea level rise. However, the experiential program—specifically the planting of native grasses—successfully increased place attachment, knowledge, and emotional engagement. The study identifies place attachment and affinity for nature as the strongest predictors of a participant's intent to communicate about these issues to others.
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Document type: Report
change in the American mind: March, 2016
The March 2016 survey indicates that 70% of Americans believe global warming is happening, with an increase in the proportion of people who are 'very worried' and perceive it as a current or future threat to themselves and others. While 53% attribute global warming to human causes, only 11% are aware of the scientific consensus. There is broad support for greenhouse gas emission reductions in the U.S. and for teaching children about global warming, though confidence in the U.S. Congress's ability to pass necessary legislation remains low at 37%.
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Document type: Fact sheet
Climate Change in the American Mind
The report finds that 70% of Americans believe global warming is happening, though only 53% believe it is mostly human-caused and 11% are aware of the strong scientific consensus. While 58% express worry, few are 'very worried,' and many perceive the threat as distant, though perceptions of immediate harm in the U.S. have reached a record high of 38%. There is strong public support for corporate and individual action, as well as for teaching climate change in schools, but low confidence in the U.S. Congress's ability to pass necessary legislation.
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Document type: Report
Climate Change in the American Mind
The report finds that 70% of Americans believe global warming is happening, with 53% attributing it to human causes. While worry about the issue is increasing, a significant gap remains between public perception and scientific consensus, as only 11% of respondents recognize that over 90% of climate scientists agree on human-caused warming. Most Americans believe corporations, industry, and citizens should do more to address the issue, and 61% support the U.S. reducing greenhouse gas emissions regardless of other countries' actions.
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Document type: Report
Is There a Climate “Spiral of Silence” in America?
A March 2016 survey of 1,204 American adults reveals a disconnect between personal concern for global warming and social discourse. While a majority of Americans are interested in and personally value the issue, they rarely hear it discussed in the media or among acquaintances, and frequently avoid discussing it with family and friends themselves.
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Document type: Fact sheet
Climate Visuals: Seven principles for visual climate change communication (based on international social research)
The 'Climate Visuals' report presents seven core principles for communicating climate change visually, derived from a combination of structured discussion groups in London and Berlin and an international online survey of 3,014 participants from the UK, Germany, and the US.
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Document type: Report
Faith, Morality, and the Environment
The report finds that while most Americans did not initially view global warming as a moral or spiritual issue, their widely held values regarding stewardship and care for the poor suggest that a moral framing by religious leaders could engage previously unconcerned segments of the U.S. public.
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Document type: Executive summary