Climate Visuals: Seven principles for visual climate change communication (based on international social research)

The 'Climate Visuals' report presents seven core principles for communicating climate change visually, derived from a combination of structured discussion groups in London and Berlin and an international online survey of 3,014 participants from the UK, Germany, and the US.

• The research methodology for the seven principles involved two stages: four structured discussion groups consisting of 32 citizens in London and Berlin, followed by an international online survey of 3,014 people split equally between the UK, Germany, and the US.

APA

Climate Outreach (2016). Climate Visuals: Seven principles for visual climate change communication (based on international social research). https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/

Chicago

Climate Outreach. Climate Visuals: Seven principles for visual climate change communication (based on international social research). 2016. https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/.

Wikipedia

{{cite report |author=Climate Outreach |title=Climate Visuals: Seven principles for visual climate change communication (based on international social research) |date=25 January 2016 |url=https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2016climate, author = {{Climate Outreach}}, title = {{Climate Visuals: Seven principles for visual climate change communication (based on international social research)}}, institution = {Climate Outreach}, year = {2016}, month = jan, url = {https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }