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Promoting Community Involvement and Opinion Leadership in Protection of the Salt Marshes of Blackwater National Wildlife Refuge
The report evaluates the "Salt Marsh Stories" program's impact on four focal audiences: Audubon members, higher education students/faculty, and business and faith communities in Maryland's Eastern Shore. Baseline data shows that salt marshes and sea level rise are generally non-salient issues, with significant uncertainty regarding sea level rise. However, the experiential program—specifically the planting of native grasses—successfully increased place attachment, knowledge, and emotional engagement. The study identifies place attachment and affinity for nature as the strongest predictors of a participant's intent to communicate about these issues to others.
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Document type: Report