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The report finds widespread public support for clean energy in the UK, with high levels of acceptance for wind turbines and solar panels across the political spectrum. It notes that in Scotland and Wales, renewable energy projects generate national pride comparable to or exceeding that of the fossil fuel industry. The analysis suggests that 'stories of progress' are more compelling to the public than narratives of failure or radical change. While support for renewables is high, the document emphasizes that fossil fuel industries remain tied to national identity and history, and that the transition must account for job losses and the perceived value of the industrial past.

The report examines how people in Britain perceive the financial impact of climate policies, noting that while many fear costs, few believe scrapping these policies would save them money. It highlights a strong public desire for a 'just transition' where the least well-off are protected and big polluting companies are held accountable. The findings suggest that framing climate action as an investment in a prosperous future is more compelling than technical terminology.

The document finds that while deep distrust in politicians and institutions affects how climate action is perceived, there remains enduring support among Brits for ambitious climate leadership. People value leaders who are credible, passionate, and empathetic, and who prioritize tangible local benefits and global collective action over a reliance on statistics. The report suggests that climate leadership should be grounded in local contexts and delivered by authentic messengers to overcome disillusionment.

The report finds that while a strong majority of Britons want to be consulted on local climate and energy projects, there is significant distrust that these consultations are meaningful, with many viewing them as 'tick-box exercises'. Barriers to engagement include a lack of trust in government sincerity and a feeling of being uninformed. The findings suggest a shift in preference toward online engagement over in-person methods and emphasize the need for transparent, personal, and multi-channel communication to build trust.

Research indicates that while 74% of people in Britain consider climate change important, there is deep distrust in politics and a tendency to avoid the topic due to negative feelings. The report recommends that communicators ditch technical jargon, focus on positive future visions, and avoid overestimating opposition to net zero. For policymakers, it suggests prioritizing local infrastructure that lowers energy bills, accelerating inclusive solar panel roll-out, cracking down on pollution, and investing in genuine local engagement to counter top-down distrust.

The document finds that while 74% of people in Britain consider climate change an important issue, their support for specific actions is heavily influenced by the language used. Framing climate action as 'protecting our environment' (59% support) is more effective than using technical terms like 'net zero' (43% support). There is a strong, unifying connection between climate change and nature, with 'harm to nature and wildlife' being the top concern for 41% of respondents. The report highlights that people across all socio-economic backgrounds are concerned, though many distance themselves from the topic due to immediate life pressures or the depressing nature of the subject. It recommends using tangible, local examples of progress and a holistic approach that links climate action with nature preservation to increase public engagement.

The 2025 Britain Talks Climate & Nature report, based on surveys of over 7,000 people and focus groups in England, Scotland, and Wales, examines public sentiment toward climate change and nature. It utilizes a segmentation model of British society to identify how different values influence perceptions of climate policy. The findings indicate that while there is broad concern for the environment and a preference for ambitious climate action, significant anxiety exists regarding the cost of policies and a lack of trust in institutions. The report argues that support for climate action increases when communication is clear, tangible, and focused on local community benefits.

The document presents 'Making Local Climate Action Possible', a toolkit co-designed by Climate Outreach, The Connectives, and UK local government officers. It aims to overcome barriers to business engagement—such as cost pressures and limited capacity—by providing guidance and messaging strategies based on three core principles: demonstrating purpose, empathy, and integrity.

Barnet Council convened a Citizens’ Assembly in 2023 involving 60 residents to generate sustainability recommendations and support the borough's goal of reaching net zero by 2042.

The document details how an Innovation Partnership between Climate Outreach and Pledgeball since 2021 has integrated academic research and expert evaluation into Pledgeball's climate action initiatives. By utilizing a collaboratively developed communications toolkit and M&E support, Pledgeball has refined its approach to engage sports fans through a pledging mechanism, avoiding buzzwords and focusing on community validation. The partnership has helped Pledgeball scale its operations to include 10-20 professional football clubs per season and other sports organizations, while providing Climate Outreach with case studies on the 'ripple effect' of community-led climate engagement.

Climate Outreach provided practical communication training to participants of the Conservative Environment Network (CEN) Academy, a residential course for young UK Conservatives. The training focused on using authentic personal stories and conservative-aligned communication strategies to advocate for the environment and engage in cross-party conversations.

Climate Outreach provided strategic communications support and message testing for Parents for Future UK and Mothers Rise Up to improve their engagement with parents. The project involved reviewing existing knowledge on parent engagement and testing narratives focused on protection, intergenerational togetherness, inheritance, and future chances. Results showed these messages resonated across various audience segments, including the 'Loyal Nationals', which increased the organisation's confidence in reaching a broader political spectrum. By 2024, Parents for Future UK had integrated strategic communications into its operations, expanding its expertise and training its volunteer network to ensure messaging is authentic and targeted.

North Somerset Council is utilizing Britain Talks Climate (BTC) data to refine its climate communications, focusing on avoiding polarizing language and using frames like 'resilience' to build public support. The Council is currently piloting targeted messaging for rooftop solar installations in specific neighborhoods, tailoring both the content and the messengers based on BTC audience segments. Additionally, the Council is integrating BTC insights into its transport strategy to address the fact that transport accounts for 45% of the area's emissions, aiming to drive behavior change through trained community champions.

The document serves as a guide for practitioners to utilize academic research on climate-linked migration in their communication strategies. It acknowledges that while climate change will significantly reshape migration and displacement patterns, many organizations avoid the topic due to fears of causing harm or misrepresentation. The guide offers a review of current literature, recommendations for creating nuanced public understanding, and suggestions for future research directions.

The UK government has committed to reducing carbon emissions by 81% from 1990 levels by 2035, aligning with recommendations from the Climate Change Committee. While this ambitious Nationally Determined Contribution (NDC) signals global leadership at COP29, the author emphasizes that achieving these targets requires active public consent and a dedicated engagement plan to support the rollout of renewable energy and clean power by 2030.

The briefing highlights that active travel is a common part of daily life for most people in Britain, with strong public support for investment in walking, wheeling, and cycling infrastructure, even if it reduces road space for cars. While active travel is associated with freedom for one third of respondents, there is a significant gap in perceived safety compared to car travel, with only 19% associating active travel with feeling safe versus 52% for cars. Geographic disparities exist, with a higher proportion of people in Wales reporting they rarely travel actively compared to those in London.

The document argues that extreme heat is often visually misrepresented as 'fun' or treated as a simple weather story, despite being the deadliest of climate extreme events. It advises visual storytellers to move beyond clichés by focusing on the most vulnerable populations—such as outdoor laborers, the elderly, and the poor—and by documenting the systemic impacts on health, transport, and employment. The guide emphasizes the importance of balancing images of risk with visuals of concrete interventions, such as cooling centers and shade structures, to avoid overwhelming audiences. Additionally, it suggests expanding the timeframe of shooting to include nights and planning access to institutions like hospitals and care homes before heat seasons begin.

The document argues that the Labour victory provides a mandate for ambitious climate action, including net zero electricity within five years. It suggests that public appetite for climate action remains strong and that the new Parliament is the most pro-environment in history, though it emphasizes that successful delivery of renewables and home insulation will require deep public engagement.

The document argues that Australian funders can accelerate climate action by supporting strategic public engagement interventions designed to shift public sentiment and create demands for change.

The guide offers strategic advice for political actors to engage voters on climate change by maintaining a positive tone, building trust through authenticity and empathy, and listening to local concerns. It emphasizes the importance of government leadership and the use of local, positive examples of climate action to make the transition feel normal and achievable.