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133 documents from Climate Outreach
Dr Masao Ishii shares how his public engagement has broadened and enriched both his audiences’ and his own perspectives
Dr Masao Ishii, an author for the IPCC Sixth Assessment Report, utilizes specific observations from Japan's coastal sites and the western North Pacific—such as sea level rise, sea surface temperature, and acidity—to illustrate the connection between local experiences and the global climate system. He notes that presenting these regional examples helps audiences grasp the complexity and uncertainty of future projections. Furthermore, engaging with a diverse audience, including the general public and climate skeptics via platforms like YouTube and Slido, has prompted him to broaden his own knowledge and consider the varied implications of climate data for different stakeholders.
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Document type: Case study
Mozambique
Dr. Izidine Pinto, an author for the IPCC Sixth Assessment Report, conducted a seminar at Eduardo Mondlane University in Quelimane, Mozambique, in March 2020. He used local examples, such as the impacts on Quirimbas National Park and the Primeiras and Segundas Archipelago, to make global climate science resonate with students. The session included discussions on the consequences of Tropical Cyclone Idai and the temporary improvement of air quality during the COVID-19 pandemic due to reduced industrial and transport activity.
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Document type: Case study
Dr Lucas Ruiz shares how he works to rebalance others’ perceptions of him to help people connect more easily with his work – engaging first and foremost as another fellow person.
Dr Lucas Ruiz emphasizes the importance of presenting oneself as a 'regular person' to reduce the distance between experts and the public. He advocates for tailoring messages to the specific needs of the audience, such as linking glacier shrinkage to water resources for agricultural communities, and using analogies—comparing glaciers to bank accounts—to explain complex processes without relying on scientific jargon. Additionally, he highlights the effectiveness of visual aids like pictures, plots, and short videos to maintain engagement.
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Document type: Case study
Case studies from IPCC authors: India
Dr Roxy Mathew Koll, an author for the IPCC Special Report on the Ocean and Cryosphere in a Changing Climate, employs a 'global to local' communication approach to bridge the gap between high-level scientific reports and the lived experiences of people in India. He supplements IPCC data with local scientific papers and government reports to link climate change to immediate food, water, and energy security issues. To counter the depressing nature of climate risk assessments, he incorporates success stories of community-led adaptation and mitigation. His engagement methods include the use of comics, newspaper clippings, and 'temproidery'—a creative project using color-coded embroidery to visualize rising temperature spirals.
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Document type: Case study
The Air We Breathe
The research indicates that imagery of air pollution is more effective at communicating the health impacts of climate change to the UK public than images of floods, heat stress, or infectious disease. The document recommends using the high salience of air pollution to build a relatable visual narrative that introduces other climate-health links, while combining vulnerability-focused images with solution-oriented photos to foster a sense of efficacy.
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Document type: Executive summary
Broadening engagement with just transition
The document addresses the need for effective communication regarding the 'just transition' to ensure that the move to a low-carbon economy is not perceived as a threat to the livelihoods and identities of workers in energy-intensive industries. It warns that failing to engage in respectful dialogue with affected parties risks undermining the transition process. The guidance is based on a literature review, interviews with union leaders conducted by the New Economics Foundation, and Climate Outreach's expertise in climate communications.
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Document type: Report
2020: the year of people-centred climate action
Climate Outreach identifies 2020 as a critical year for climate action, noting a rise in public concern driven by the IPCC and activists like Greta Thunberg. The organization aims to move beyond 'environmentalists' to reach marginalized communities, shift social norms, and ensure people-centred policy through tools like citizens' assemblies. Key priorities for 2020 include driving climate conversations, updating visual imagery, urging governments to fulfill public engagement commitments, and accelerating behavioral change.
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Document type: Statement
How to talk about climate change over the holidays
The guide argues that talking about climate change is essential for societal change and recommends the 'REAL TALK' framework, which prioritises mutual respect, open-ended questions, and personal storytelling over statistics and blame to build connections and encourage engagement.
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Document type: Guide
Global Climate Strike
Climate Outreach declares its solidarity with the FridaysForFuture movement and the Global Climate Strike, highlighting the importance of turning climate change from a scientific reality into a social reality through public engagement and disruption to achieve systemic change.
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Document type: Statement
Communicating Climate Impacts through Adaptation
The document describes a guide created for UK Women’s Institute Climate Ambassadors to facilitate community communication regarding climate risks and adaptation. It addresses the historical tension between adaptation and emission reduction, noting that significant impacts are now 'locked in'. The guide provides practical tips, 'do’s and don’ts', and factsheets specifically covering flooding, heatwaves, and drought, alongside community engagement activities.
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Document type: Guide
There is no place in the climate movement or anywhere for bullying and harassment
Climate Outreach expresses shock over an investigation into the ex-CEO of Climate Action Network International, describing the findings as a "damning indictment of (male) power and privilege." In response, the organisation commits to reviewing its anti-harassment policies, improving staff reporting processes, ensuring Board of Trustees independence, and diversifying senior management to improve gender balance.
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Document type: Statement
Everyones talking climate so where next?
The author reflects on the impact of Extinction Rebellion's April 2019 protests in London, noting that while they successfully brought climate change to the mainstream, the movement now faces the challenge of maintaining this momentum. The text advocates for the implementation of a Citizens' Assembly to facilitate public policy discussions, while warning that decarbonisation goals—such as reducing meat consumption and flying—may face public resistance. It further emphasizes the need to increase ethnic and socio-economic diversity within climate activism to move beyond 'middle-class white folks' and ensure a 'just transition' that is socially sustainable.
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Document type: Statement
Climate Communication in Practice: How are we engaging UK public?
The report serves as a barometer for UK climate engagement, drawing on a survey of 178 climate communicators and an expert elicitation workshop to establish best practice recommendations and identify consensus and conflict among practitioners.
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Document type: Report
Migration: a successful climate adaptation strategy
The document presents temporary migration as a 'home-grown climate change adaptation' strategy used by farmers and pastoralists to survive climate-induced agricultural failures. It highlights how restrictive border policies and conflicts hinder this survival mechanism, urging governments to create legal migration options and open borders to facilitate safe adaptation rather than attempting to prevent movement.
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Document type: Statement
Communicating climate change in an era of populism
The author examines how the rise of populism in Western politics, exemplified by the US withdrawal from the Paris Agreement and political shifts in the UK and Germany, creates risks for climate action. While some nations and entities have responded by strengthening their commitments, the author contends that overcoming political polarisation requires shifting climate communication from expert-led discourse to a values-based approach that builds broad societal consensus.
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Document type: Statement
Science communicators programme
The Science communicators programme is a workshop resource developed by Climate Outreach and the Tyndall Centre for Climate Change Research as part of the Helix project. It provides researchers with the science of climate change communication and practical exercises to build confidence when engaging with non-academic audiences. The content is based on workshops conducted with early career researchers in Europe from 2014 to 2017.
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Document type: Guide
In defence of the science of climate communications
The document responds to a commentary by David Roberts, arguing that while the social science of climate change communication contains uncertainties, it offers core principles and evidence-based building blocks that are superior to intuitive campaigning. It advocates for a stronger bridge between academics and practitioners and calls for more adventurous, applied research to move beyond limited lab-based studies toward systematic design and evaluation of real-world climate campaigns.
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Document type: Statement
COP-out: Why are so many media outlets failing to tell the climate story?
Climate Outreach criticizes the media's reliance on repetitive imagery—specifically negotiators and protesters—during UN climate conferences, arguing that this approach makes the issue seem remote and technocratic. The organization advocates for the adoption of a more diverse visual language that reflects the human impact of climate change to better engage the public.
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Document type: Statement
Do’s and don’ts of effective science communication
The document outlines a series of 'do's and don'ts' for science communication, emphasizing the need to move away from abstract, numerical, and overly technical data in favor of personal stories, local examples, and constructive visions of the future.
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Document type: Guide
Science and stories
The document argues that narrative forms are more effective than traditional graphs and numbers for communicating science because they help audiences process and remember complex information. It provides a set of building blocks for constructing climate stories, including understanding audience values and using the language of risk, and suggests an 'and, but, therefore' structure to simplify scientific messaging.
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Document type: Guide