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The document is a brief introductory guide for political candidates and activists on how to discuss climate change and nature with voters during an election, focusing on building trust and effective communication.

The 2024 Britain Talks Climate research indicates strong, cross-demographic support for government leadership in tackling climate change and nature loss. While people are hopeful about the prospect of government investment, there is significant anxiety regarding the personal costs of transition and a feeling of being uninformed. The report recommends that the UK government lead a collective national effort, ensure the transition is fair and affordable—particularly for low-income households—and implement a national public engagement strategy to build trust and normalize clean energy technologies like heat pumps.

The project tested communication strategies to encourage diet change among a specific demographic in Moston, Manchester. Findings indicate that health benefits, cost savings, and community-led messaging are more effective than climate-focused arguments. The study emphasizes avoiding 'marketing' terms like 'plant-based' and instead focusing on simple swaps and authentic, peer-to-peer sharing within the community.

The text examines the disconnect between the general public's concern for climate change and the perceived alienating nature of high-profile environmental protests in the UK. It advocates for a shift in narrative, moving away from a focus on disruption toward highlighting everyday progress, such as the adoption of solar panels, wind turbines, and heat pumps, to foster a sense of hope and collective agency.

Rachael Orr, CEO of Climate Outreach, reflects on her first year with the organisation and outlines strategic priorities for the coming decade, focusing on research dissemination, political inclusivity, and sector diversity.

The document argues that philanthropists can maximize their impact on climate change by funding carefully designed public engagement interventions. It serves as a summary of a full report commissioned by the Climateworks Foundation, focusing on effective strategies for public engagement, where such engagement is driving change, and key considerations for funders supporting this work.

The document outlines guidance for communicating the relationship between care and climate crises, proposing four specific framing examples: care for nature, care for humans, climate justice, and the role of care in improving the economy and society. It emphasizes the necessity of addressing systemic oppression, colonial legacies, and gender stereotypes to ensure that care-work is not romanticized or oversimplified while pursuing equitable low-carbon lifestyles.

The document outlines four key principles for effective public engagement on climate change: connecting with deeply held values, using inclusive and participatory approaches, engaging positive social norms, and creating honest, empowering stories. It illustrates these principles through three case studies: a diverse network of small-scale environmental initiatives in Egypt, a community-led relocation project for the Carteret Islands in Papua New Guinea, and a citizens' assembly in Scotland. These examples demonstrate that bottom-up, deliberative, and co-creative processes can lead to a stronger public mandate for climate policies and resilience.

Climate Outreach argues that public support for net zero remains high and that the UK government should address cost-of-living concerns through a transparent public engagement strategy and visionary communication rather than by backtracking on climate policies.

Climate Outreach argues that the UK government lacks a sufficient public engagement strategy, which risks public rejection of climate policies. The report calls for a strategy that involves citizens in the design and implementation of policies to protect the UK's climate leadership and ensure the success of its 2050 net zero ambitions.

Climate Outreach and Hope for the Future (HFTF) tested different messaging frames on Facebook to encourage 'Loyal Nationals'—a UK segment characterized by high climate concern but deep distrust of elites—to attend in-person political events. While tailored messaging significantly increased initial ad engagement, it failed to drive significant event registrations. In North Kensington, a frame focusing on specific local economic benefits outperformed a nature frame. In West Bromwich, messaging targeting local councils was more popular than messaging targeting the national government. The results suggest that while messaging can improve initial interest, the 'ask' (the specific action requested) may be too strong or incongruent with the values of this segment to secure attendance.

The document reviews eleven research projects to identify which climate engagement frames resonate with seven British public segments. It finds that nature and health-related frames are generally stable and effective, while economic and political messaging requires careful tailoring to avoid alienating lower-income or conservative-leaning groups. The review emphasizes the need for positive framing and the recognition of differing capacities for individual action amidst cost-of-living crises.

The report examines legal obligations beyond Article 12 of the Paris Agreement to ensure governments carry out public engagement activities related to the UN's Action for Climate Empowerment (ACE), arguing that legal consequences are necessary to prevent government inaction.

The Campaign for National Parks (CNP) partnered with Climate Outreach to shift its visual strategy from landscape-centric imagery to a people-focused approach. By applying 'Nature Visuals' principles, CNP tested how diverse representation affects engagement across different social media platforms and integrated these principles into its 2022 Park Protector Awards. Initial results indicate that while Instagram audiences respond strongly to diverse human representation, Facebook audiences still engage with traditional landscapes. The strategy led to a visible increase in the diversity of people and storytellers in CNP's visuals and a significant increase in mailing list sign-ups.

Climate Outreach partnered with the UK charity Pledgeball to create a toolkit for football supporters' associations, focusing on authentic messaging and the use of 'trusted messengers' to encourage low-carbon lifestyle pledges. The approach emphasizes shifting from climate paralysis to collective efficacy by leveraging fan identity and community. Early findings suggest that engagement is more successful when campaigns have a recognizable face and that fans' receptiveness to climate messaging may correlate with their team's on-pitch performance.

The 'Germany Talks Climate' project provides a toolkit for communicators in Germany, arguing that climate engagement is most effective when linked to the core beliefs and values of different societal groups rather than relying solely on facts. Research indicates that while Germans are generally concerned about the climate crisis and support political action, they prioritise affordability and social justice. The project also includes visual research suggesting that local imagery, such as flooding in Germany, is highly effective, while images of activists often trigger negative reactions.

The document outlines a framework for political advisors to translate climate study findings into advocacy strategies. It emphasizes identifying valuable insights for legislators, improving communication between policymakers and voters, recognizing signals for policy decisions—specifically the demand for state action and social justice—and finding cross-party commonalities to build broad political alliances.

The document outlines a strategy for climate communication in Germany based on a segmentation of the population into six societal types defined by their values. It argues that effective communication must move beyond facts to address the values and identities of target groups, particularly those skeptical of climate protection. The guide identifies common ground across all segments—such as concern for the climate crisis and a demand for social justice—and provides preliminary findings on the effectiveness of different types of imagery in climate messaging.

The document outlines a framework of questions for climate communicators to analyze how to effectively engage specific audience segments. It focuses on identifying the benefits of climate action for these groups, their information sources, their reactions to narratives like 'climate justice', the most trusted messengers, and the preferred communication channels and tones.

The document suggests three primary applications for its findings: challenging existing assumptions about climate communication to better understand the role of values, reaching and motivating diverse groups for a solution-oriented societal climate discourse, and demanding climate policies that prioritize people's core concerns regarding the climate crisis. It also encourages users to conduct their own research on the six identified types.