Anregung 5: Wie wir bestimmte Typen erreichen können

The document outlines a framework of questions for climate communicators to analyze how to effectively engage specific audience segments. It focuses on identifying the benefits of climate action for these groups, their information sources, their reactions to narratives like 'climate justice', the most trusted messengers, and the preferred communication channels and tones.

• To reach specific audience types, communicators should investigate the perceived benefits of ambitious climate protection measures for those individuals and how they are currently integrated into the climate discourse, including their sources of policy information.
• Effective engagement requires analyzing how specific groups respond to narratives such as "climate justice" and determining whether contentious issues should be avoided or reframed to be welcoming rather than deterrent.
• Communicators must identify trusted messengers and the specific communication environments, tones, and channels—such as social media, newspapers, or personal conversations—that resonate with the target audience.

APA

Climate Outreach (2022). Anregung 5: Wie wir bestimmte Typen erreichen können. https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/typen-erreichen/

Chicago

Climate Outreach. Anregung 5: Wie wir bestimmte Typen erreichen können. 2022. https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/typen-erreichen/.

Wikipedia

{{cite report |author=Climate Outreach |title=Anregung 5: Wie wir bestimmte Typen erreichen können |date=16 June 2022 |url=https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/typen-erreichen/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2022anregung, author = {{Climate Outreach}}, title = {{Anregung 5: Wie wir bestimmte Typen erreichen können}}, institution = {Climate Outreach}, year = {2022}, month = jun, url = {https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/typen-erreichen/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }