Summary

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The document suggests three primary applications for its findings: challenging existing assumptions about climate communication to better understand the role of values, reaching and motivating diverse groups for a solution-oriented societal climate discourse, and demanding climate policies that prioritize people's core concerns regarding the climate crisis. It also encourages users to conduct their own research on the six identified types.

Key insights

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  • The findings are intended to help practitioners question previous assumptions about climate communication and develop a deeper understanding of how values function within that communication.
  • The material aims to support efforts to reach various groups of people, motivate them toward engagement, and integrate them into a societal climate discourse focused on solutions.
  • The guide suggests using the insights to call for a value-based climate policy that centers on what people care about most regarding the climate crisis.

Cite the original document

APA
Climate Outreach (2022). Wofür kann ich diese Handreichung nutzen? https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/handreichung-nutzen/
Chicago
Climate Outreach. Wofür kann ich diese Handreichung nutzen? 2022. https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/handreichung-nutzen/.
Wikipedia
{{cite report |author=Climate Outreach |title=Wofür kann ich diese Handreichung nutzen? |date=16 June 2022 |url=https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/handreichung-nutzen/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{climateoutreach2022wofr, author = {{Climate Outreach}}, title = {{Wofür kann ich diese Handreichung nutzen?}}, institution = {Climate Outreach}, year = {2022}, month = jun, url = {https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/handreichung-nutzen/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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