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Summary and key findings insummary:"conflict of interest"
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Climate tags, frame/perspective and analysis type hasconcept:"Climate Justice"
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  • The project tested communication strategies to encourage diet change among a specific demographic in Moston, Manchester. Findings indicate that health benefits, cost savings, and community-led messaging are more effective than climate-focused arguments. The study emphasizes avoiding 'marketing' terms like 'plant-based' and instead focusing on simple swaps and authentic, peer-to-peer sharing within the community.

    AI-generated

    This summary is written by a language model reading the source document. It is not the publisher's words and is not a substitute for the original.

    Themes: climate change communicationfood waste
    Climate Outreach

    Document type: Case study

    Regions: ManchesterMoston
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