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The briefing estimates that fossil fuels sold by Equinor in 2025 will cause between 34,000 and 58,000 additional deaths, while products sold since 2018 will result in 260,000 to 450,000 deaths. It contrasts these human costs with Norway's record fossil fuel export revenues, which reached 7,093,099 million NOK between January 2020 and July 2026. The document argues that the 'social cost of carbon' is significantly higher when including mortality, suggesting that Equinor's 2025 net operating income of $5 billion incurred a social cost of $66 billion.

The document advocates for legislative bans on advertising for fossil fuel-intensive goods and services, arguing that such measures are essential for demand reduction and public health. It frames the current energy crisis—caused by the closure of the Strait of Hormuz—as a critical window for governments to remove contradictory messaging that stimulates fossil fuel consumption while citizens are asked to reduce use.

A group of 33 experts urges the organizers of the 2029 FIS Alpine World Ski Championships in Narvik to implement circularity, electrified transport, sustainable food, and a ban on fossil fuel sponsors to achieve their goal of being the most sustainable winter sports event ever.

The document argues that fossil fuel companies use sports sponsorship and advertising to gain social license and normalize polluting consumption, which hinders climate policy. It calls for Norway to implement a ban on fossil fuel advertising, similar to restrictions on tobacco and alcohol, noting that a Klimakultur poll across seven countries shows majority support for such bans in winter sports due to concerns over snow loss.

The author advocates for a ban on fossil fuel advertising in Norway to protect public health and support climate policy, noting that over 50 cities globally have already adopted such measures. The text argues that advertising normalizes fossil fuel use and that public health and environmental interests outweigh commercial advertising rights, as demonstrated in legal cases in The Hague.

A briefing by the New Weather Institute reporting on public opinion across seven countries, showing widespread concern for snow loss due to global warming and strong support for banning fossil fuel advertising in winter sports and the Winter Olympics.

The report examines the sociological impact of fossil fuel company sponsorship in Norwegian coastal towns, using Harstad as a case study. It argues that by providing 'gifts' such as the Arctic Race of Norway or celebrations for the Johan Castberg oil field, companies like Equinor establish a cycle of reciprocity that frames climate critics as ungrateful or disloyal, thereby fostering a culture of self-censorship and maintaining public support for continued oil exploration.

The report analyzes the 'petroganda' strategies of oil companies like Equinor, Shell, and BP, focusing on their use of community 'gifts' and cultural sponsorships to build social legitimacy and silence critics. It highlights specific cases in Norway and Brazil, such as the First Lego League and the Rouanet Youth Program, and discusses resistance strategies including civil disobedience and the 'Petroganda Prize'.

A coalition of environmental organizations argues that Arendalsuka, a major Norwegian democratic festival, should drop Equinor as a sponsor. The authors claim Equinor is one of 36 'fossil giants' responsible for over half of global CO2 emissions and accuse the company of using 'petroganda' to manipulate public perception. They highlight that in 2023, only 0.15% of Equinor's total production was renewable energy, contrasting this with the company's image as a pioneer in low-carbon solutions. The statement further notes that Equinor spent 833 million NOK on sponsorships over the last five years to preserve its image.

Erlend Eggen, head of Klimakultur, criticizes the Arctic Race of Norway for its reliance on fossil fuel sponsorship, specifically Equinor, and the participation of the Israel Premier Tech team. He argues that the event's sustainability claims, such as using an electric car fleet, are undermined by the fact that Equinor's energy production remains over 99.6% fossil-based. The text highlights the role of cycling as a venue for corporate greenwashing and calls for the event to sign 'The Fossil Free Declaration' to phase out high-carbon partnerships.

The Petrogandaprisen 2025 identifies numerous instances of the oil industry's influence in Norway, categorizing nominees into eight areas: education for children and youth, sports, public festivals, campaigns, media and public debate, research, art and culture, and health and humanitarian work. The document argues that companies like Equinor, Vår Energi, and Aker BP use sponsorships and partnerships to create a positive image, target young audiences, and obstruct climate action. Specific examples include Equinor's sponsorship of the First Lego League and the Festspillene i Bergen, Vår Energi's funding of regional sports halls, and Aker BP's 'Rebels' marketing campaigns. The report also criticizes the role of media outlets like NRK and Dagens Næringsliv, as well as research institutions and humanitarian organizations like the Red Cross, for facilitating or ignoring the industry's impact on the climate crisis.

The Petroganda Prize 2025 long list identifies various entities and campaigns in Norway that the publisher, Klimakultur, views as 'petroganda'. The document categorizes these nominees into eight areas: children and youth education, sports, folk festivals, campaigns, media and public debate, research, arts and culture, and health and humanitarian work. It specifically highlights how companies like Equinor, Vår Energi, Aker BP, and Gassco sponsor science centers, sports teams, and art festivals to create a narrative of being 'part of the solution' to the climate crisis. The document argues that these partnerships allow the fossil fuel industry to influence young people and the public, effectively masking the environmental and health damages caused by oil and gas production.

Erlend Eggen, leader of Klimakultur, criticizes NRK for presenting climate change as a series of observations and consequences—such as melting glaciers and heat records—without linking them to the root cause: fossil energy sources. He contrasts this with NRK's nature loss reporting, which explicitly identifies the political and systemic drivers of environmental destruction. Eggen asserts that by omitting the connection between Norwegian oil and gas production and global climate disasters, NRK's reporting becomes 'directionless' and suggests that the network adopt the standards of 'Covering Climate Now' to ensure both causes and consequences are reported.

A report on dialogues held at Kunstnerens Hus in early 2025, concluding that art's primary role in crises is to create community through truth and solidarity, and advocating for the protection of activist artists.

The document is a personal statement by Jo Verrent, director of the UK-based organization Unlimited, discussing the tension between disability access needs and environmental sustainability. Verrent describes how necessary accommodations—such as non-recyclable medical supplies, taxi use due to fatigue, and energy-intensive hearing aid equipment—often conflict with standard 'green' guidance, leading to feelings of guilt and shame. The author criticizes environmental toolkits and apps for lacking nuance and stigmatizing the behaviors of disabled people. To address this, Verrent proposes centering disabled and marginalized people in climate debates, reforming green guidance tools to avoid stigmatization, and adopting a holistic approach to climate justice that includes disability justice. Additionally, the organization Unlimited is implementing internal decision-making tools that balance access requirements and fatigue levels with environmental impact.

The report argues that Norway's 'energy culture' is heavily skewed by the petroleum industry, creating a 'petroculture' that marginalizes climate-critical perspectives. It highlights the contrast between the Norwegian Directorate of Culture's focus on internal emission reductions and Arts Council England's systemic approach. The document details how the oil industry uses 'petroganda'—including STEM sponsorships for children and academic agreements—to maintain legitimacy and delay the energy transition. It also notes a trend of Norwegian cultural organizations taking stances against oil exploration and discusses the criminalization of climate activists in Norway.

The document presents reflections from a panel discussion regarding the ethical implications of oil sponsorship in Norway. It criticizes the Festspillene i Bergen and the Norwegian Ski Federation for maintaining long-term partnerships with companies like Equinor, Aker BP, and Vår Energi, arguing that such ties limit freedom of expression, target children and youth for marketing, and contradict climate goals.

Mia Frogner, sustainability lead at Øyafestivalen, critiques the practice of oil sponsorship in Norwegian culture and sports, characterizing it as 'culturewashing' used to legitimize continued fossil fuel production. She argues that such partnerships are incompatible with UN climate goals and may restrict the freedom to critically address the climate crisis within these organizations.

The report outlines the activities of the Climate Story Lab Nordic 2023/2024, which supported nine climate films to develop impact strategies and narratives. It argues that storytelling is a critical infrastructure for the energy transition, capable of moving beyond scientific facts to address the emotional and existential dimensions of the climate crisis. The document provides a handbook of essays from scientists, filmmakers, and practitioners, emphasizing the need to reach the 'moveable middle' of the population and the importance of centering climate justice and local contexts in narratives. It concludes by calling for a more robust 'storytelling ecosystem' that supports independent filmmakers and challenges the influence of fossil fuel industry narratives.

The paper examines the 'petroculture' of Norway, where oil is treated as a 'sacramental substance' and a guarantor of prosperity. It analyzes how the oil industry and political actors use 'oil myths'—narratives that frame oil as a savior—to maintain social acceptance for continued extraction and to resist energy transition. The author argues that this 'petromania' creates a psychological and cultural barrier to climate action, often framing the phase-out of oil as a betrayal of national identity and the workers who built the nation's wealth.