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339 documents from Changing Markets Foundation
2019-04-10_Joint_letter_EC_FINAL copy
The authors argue that the European Commission's Strategic Approach to Pharmaceuticals in the Environment is insufficient to address the risks of pharmaceutical pollution and antimicrobial resistance (AMR). They highlight that AMR causes over 25,000 deaths annually in the EU and costs the economy more than €1.5 billion. To address these threats, the letter proposes five specific measures: increasing supply chain transparency to prevent double standards in developing countries, expanding Good Manufacturing Practice (GMP) to include compulsory environmental criteria for overseas factories, requiring compulsory environmental risk assessments (ERA) for all human and veterinary medical products, adding pharmaceuticals to the Environmental Quality Standards (EQS) Directive, and establishing a mandatory EU monitoring system for antimicrobials and AMR microorganisms in the environment.
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Document type: Statement
Based on science? Revisiting Nestlé’s infant milk products and claims
The report finds that while Nestlé removed sucrose from products for babies aged 0-12 months, it failed to remove vanilla flavourings in China and Hong Kong. It further argues that Nestlé continues to breach the WHO Marketing Code by comparing its products to breastmilk and employs 'premiumisation' pricing strategies that lack scientific justification, resulting in significant price disparities between products and markets.
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Document type: Report
Until the Seas Run Dry
The report argues that industrial aquaculture is unsustainable due to its heavy reliance on wild-caught fish for feed, which threatens marine ecosystems, undermines food security in the Global South, and creates a massive animal welfare crisis. It highlights that nearly 20% of wild fish catches are processed into FMFO, often targeting keystone forage species and juveniles. The document criticizes the lack of transparency among aquafeed companies and the inadequacy of current certification schemes like the MSC and IFFO. To address these issues, it recommends a transition toward herbivorous species, alternative proteins like insects and algae, and stricter governance to eliminate illegal, unreported and unregulated (IUU) fishing.
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Document type: Executive summary
Petits poissons ne deviendront pas grands
The report argues that industrial aquaculture is fundamentally broken due to its dependence on wild-caught forage fish, which threatens marine ecosystems, food security in vulnerable coastal regions, and animal welfare. It highlights a lack of transparency among major feed producers and critiques existing certification systems, recommending a transition toward herbivorous species and sustainable alternative proteins.
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Document type: Executive summary
Until the Seas Run Dry
The report argues that industrial aquaculture's reliance on fishmeal and fish oil (FMFO) is unsustainable, plundering marine ecosystems and undermining food security in the Global South. It highlights the exploitation of forage fish and 'trash fish', the lack of transparency among major aquafeed companies, and the failure of certification schemes to prevent the use of food-grade fish for animal feed.
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Document type: Report
FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO
The Changing Markets Foundation alleges that Kellogg's has significantly reduced or removed essential vitamins and minerals from its most popular breakfast cereals in Mexico, contradicting the company's public commitments to address nutritional shortfalls. The letter highlights specific reductions in folic acid, iron, calcium, and vitamin A, noting that these nutrients remain deficient in the Mexican population, particularly among children.
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Document type: Statement
LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO
The Changing Markets Foundation alleges that Kellogg's has 'empobrecido significativamente' the vitamin and mineral content of its top five cereal brands in Mexico from 2013 to 2018, reducing or removing over two-thirds of micronutrients. The letter highlights that while Kellogg's added vitamin D, it reduced folic acid by 60% to 90% and iron by 20% to 60%, and eliminated calcium from three brands, despite high deficiency rates for these nutrients among Mexican children and pregnant women according to ENSANUT and the National Institute of Public Health.
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Document type: Statement
¡Al grano!: ¿qué marcas de harinas incumplen con la normativa de fortificación mexicana?
The report finds a widespread failure in the Mexican flour industry to adhere to mandatory fortification laws, with only 7% of tested pre-packaged flours meeting both nutrient level and iron-compound requirements. Maize flour, which holds 72% of the cereal market share, is particularly critical as no tested brands were adequately fortified. The study highlights that even government-distributed flours for vulnerable populations, such as those from Diconsa and DIF Chiapas, fail to meet legal standards. The authors argue that the industry's negligence exacerbates 'hidden hunger' and anemia, and they call for the Mexican government to implement stricter monitoring and sanctions.
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Document type: Report
Cereal offender: is Kellogg’s breaking its breakfast promises?
The report finds that Kellogg's has significantly reduced or removed essential micronutrients from its most popular breakfast cereals in Mexico despite public commitments to tackle undernutrition. Analysis shows a decline in vitamins B, C, E, and iron, suggesting that profit motives may outweigh nutritional goals.
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Document type: Report
Compromisos nutricionales de Kellogg’s ¿promesas en el aire?
The report finds that despite public commitments to fight malnutrition, Kellogg's reduced or eliminated several essential vitamins and minerals in its most popular cereals in Mexico over a five-year period, suggesting that profit motives outweigh nutritional goals.
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Document type: Report
The grain of truth: industry compliance on flour fortification in Mexico
The report finds that only 7% of tested flour products in Mexico are adequately fortified, with maize flours performing particularly poorly. It highlights a systemic failure by the food industry to comply with regulation NOM-247-SSA1-2008, including failures in government-funded social welfare programmes like Diconsa and DIF Chiapas.
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Document type: Report
Testing carpet for toxics
The report found hazardous substances, including PFASs and phthalates, in most of the 12 US carpets tested, including those marketed as environmentally friendly. It argues that these toxics hinder closed-loop recycling and that current US regulations and industry certifications are insufficient to protect consumers.
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Document type: Report
cm-report-dirty-viscose-spotlight-china-chinese-final-web-1-f722854ec4a1d485.pdf
The report critiques the Regenerated Fiber Green Development Alliance's three-year roadmap for Chinese viscose producers, finding it insufficient compared to international standards like the EU BAT. It highlights ongoing pollution from alliance members and recommends adopting more rigorous auditing and emission limits.
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Document type: Report
Executive summary
The report argues that the Collaboration for Sustainable Development of Viscose (CV) Roadmap lacks the ambition, transparency, and rigor necessary to transform the Chinese viscose industry. It finds that the initiative allows producers to use weak certification standards and fails to mandate the highest production levels, falling short of the European Commission's Best Available Techniques (BAT). The document highlights ongoing pollution at CV member sites and recommends aligning the roadmap with CanopyStyle audits and EU BAT to ensure genuine environmental protection.
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Document type: Report
Sustainable Fashion Survey
The survey reveals a strong consumer demand for transparency regarding environmental commitments and supply chain locations, though a significant majority find it difficult to identify ethical brands and distrust company-provided sustainability information.
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Document type: Report
Micronutrient deficiencies in Mexico
The report finds that many major maize flour brands in Mexico use non-recommended iron sources, such as electrolytic iron, which have low bioavailability in nixtamalized flour. While most refined wheat flours follow recommendations, wholegrain varieties often do not meet WHO standards. The authors call for updated legislation and stricter government monitoring of production and imports to combat widespread iron deficiency.
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Document type: Report
Las carencias micronutricionales en México ¿una salud de hierro?
The report finds that many major flour brands in Mexico, particularly for nixtamalized corn flour, use iron compounds with low bioavailability, such as electrolytic iron, despite recommendations from the WHO and Mexican law. This failure in fortification is highlighted against a backdrop of rising anemia rates in Mexico, where corn represents 72% of cereal consumption. The study calls for updated legislation, stricter government monitoring, and better industry labeling to ensure effective micronutrient delivery to the population.
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Document type: Report
Growing the Good
The report examines the environmental and health impacts of the global livestock sector, highlighting its role in greenhouse gas emissions, deforestation, and antimicrobial resistance. It argues that current consumption trends are incompatible with the Paris Agreement and Sustainable Development Goals. The document analyzes the rise of plant-based and cultured meat alternatives as disruptive innovations and criticizes the lack of government policies to drive a transition, noting that existing subsidies often support intensive farming. It recommends shifting subsidies, implementing meat taxes, and updating dietary guidelines to promote sustainable, low-emission food systems.
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Document type: Report
Auf Schadstoffe getestet
The report identifies hazardous substances, including phthalates, flame retardants, and PFAS, in carpets from major EU manufacturers, arguing that current regulations and voluntary certifications are insufficient to protect consumers and enable safe recycling.
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Document type: Report
Testing for toxics
The report reveals that hazardous substances, including phthalates, flame retardants, and PFASs, are present in carpets from several of Europe's largest manufacturers. It argues that current EU regulations contain loopholes—such as exemptions for recycled PVC—and that voluntary certification schemes are often insufficient. The findings suggest that while non-toxic, recyclable carpets are possible, systemic policy changes and ecodesign are required to scale these solutions.
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Document type: Report