FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO

The Changing Markets Foundation alleges that Kellogg's has significantly reduced or removed essential vitamins and minerals from its most popular breakfast cereals in Mexico, contradicting the company's public commitments to address nutritional shortfalls. The letter highlights specific reductions in folic acid, iron, calcium, and vitamin A, noting that these nutrients remain deficient in the Mexican population, particularly among children.

• An analysis of the five most popular Kellogg's breakfast cereals in Mexico between 2013 and 2018 found that more than two-thirds of all micronutrients across these products were either reduced or removed.
• Specific nutrient reductions include folic acid, which was decreased by 60% to 90% in five cereals, and iron, which was reduced by 20% to 60%.
• Calcium was entirely removed from three cereal brands, and vitamin A was removed from one brand and reduced by 60% in another.
• These reductions occurred despite data from the 2012 Mexican National Health and Nutrition Survey (ENSANUT) showing high deficiencies in the Mexican population, including anaemia in one in four children under five and one in five pregnant women, and inadequate iron intake in 90% of all women.

APA

Changing Markets Foundation (2019). FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO. https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-EN.pdf

Chicago

Changing Markets Foundation. FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO. 2019. https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-EN.pdf.

Wikipedia

{{cite press release |author=Changing Markets Foundation |title=FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO |date=13 March 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-EN.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{changingmarketsfoundation2019fortification, author = {{Changing Markets Foundation}}, title = {{FORTIFICATION OF KELLOGG’S BREAKFAST CEREALS IN MEXICO}}, publisher = {Changing Markets Foundation}, year = {2019}, month = mar, url = {https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-EN.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }