Cereal offender: is Kellogg’s breaking its breakfast promises?

The report finds that Kellogg's has significantly reduced or removed essential micronutrients from its most popular breakfast cereals in Mexico despite public commitments to tackle undernutrition. Analysis shows a decline in vitamins B, C, E, and iron, suggesting that profit motives may outweigh nutritional goals.

• A comparison of micronutrient levels in 2013 and 2018 reveals that over two thirds of all micronutrients across the five most popular Kellogg’s breakfast cereals in Mexico were reduced or removed.
• Iron levels were reduced in all five cereal brands analysed, even though iron deficiency rates in the Mexican population remained almost unchanged and anaemia prevalence actually increased.
• Several B vitamins, as well as vitamins C and E, were significantly reduced or entirely removed from popular cereals like Zucaritas, Corn Flakes, and Choco Krispis.
• The report identifies a lack of scientific rationale for Kellogg's fortification strategy, noting stark differences in nutrient levels even between products within the same core brand.
• Kellogg's claims to provide nutrients specific to the needs of the area, but the report argues these are "empty words" given the reduction of nutrients in a region with moderate deficiency rates for zinc, iron, and vitamin A.

APA

Changing Markets Foundation (2019). Cereal offender: is Kellogg’s breaking its breakfast promises? https://changingmarkets.org/wp-content/uploads/2023/10/Cereal-offender-English-web-FINAL.pdf

Chicago

Changing Markets Foundation. Cereal offender: is Kellogg’s breaking its breakfast promises? 2019. https://changingmarkets.org/wp-content/uploads/2023/10/Cereal-offender-English-web-FINAL.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Cereal offender: is Kellogg’s breaking its breakfast promises? |date=February 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/Cereal-offender-English-web-FINAL.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2019cereal, author = {{Changing Markets Foundation}}, title = {{Cereal offender: is Kellogg’s breaking its breakfast promises?}}, institution = {Changing Markets Foundation}, year = {2019}, month = feb, url = {https://changingmarkets.org/wp-content/uploads/2023/10/Cereal-offender-English-web-FINAL.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }