LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO

The Changing Markets Foundation alleges that Kellogg's has 'empobrecido significativamente' the vitamin and mineral content of its top five cereal brands in Mexico from 2013 to 2018, reducing or removing over two-thirds of micronutrients. The letter highlights that while Kellogg's added vitamin D, it reduced folic acid by 60% to 90% and iron by 20% to 60%, and eliminated calcium from three brands, despite high deficiency rates for these nutrients among Mexican children and pregnant women according to ENSANUT and the National Institute of Public Health.

• An analysis of the five most popular Kellogg's cereal brands in Mexico revealed that more than two-thirds of all micronutrients were either reduced or completely removed between 2013 and 2018.
• Specific nutrient reductions include folic acid decreasing by 60% to 90% and iron decreasing by 20% to 60% across five cereals; calcium was entirely removed from three brands, and vitamin A was removed from one and reduced by 60% in another.
• The reduction of these nutrients occurs despite data from the 2012 National Health Survey (ENSANUT) showing that 25% of children under five and 20% of pregnant women in Mexico suffer from anemia, and 90% of all women have deficient iron intake.
• Kellogg's cereals are widely consumed in Mexico, with 90% of children aged 3 to 12 eating them at least 2 or 3 times per week.

APA

Changing Markets Foundation (2019). LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO. https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-ES.pdf

Chicago

Changing Markets Foundation. LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO. 2019. https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-ES.pdf.

Wikipedia

{{cite press release |author=Changing Markets Foundation |title=LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO |date=13 March 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-ES.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{changingmarketsfoundation2019fortificacin, author = {{Changing Markets Foundation}}, title = {{LA FORTIFICACIÓN DE LOS CEREALES KELLOGG EN MÉXICO}}, publisher = {Changing Markets Foundation}, year = {2019}, month = mar, url = {https://changingmarkets.org/wp-content/uploads/2023/10/Letter-to-Kelloggs_final-ES.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }