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241 documents from Center for Climate Change Communication
Segmenting the climate change Alarmed: Active, Willing, and Inactive
The research identifies three subgroups within the 'Alarmed' segment of the U.S. population: the Active, Willing, and Inactive. While the Active Alarmed exhibit high levels of activism and political efficacy, the Willing Alarmed show a predisposition toward action but rarely engage, and the Inactive Alarmed remain uncertain or unconfident in their ability to effect change. The study suggests that tailored communication strategies and the removal of structural barriers are necessary to convert climate concern into political and social action.
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Document type: Research paper
Americans' beliefs and attitudes about global warming
A March 2021 survey of 1,037 Americans shows that 70% believe global warming is happening, with 57% attributing it to human causes. While 64% express worry about global warming and 65% feel a personal responsibility to reduce it, only 33% discuss the topic frequently with family and friends. The report also highlights a gap in public understanding of the scientific consensus, with only 22% aware that over 90% of climate scientists agree on human-caused warming.
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Document type: Report
Politics of Global Warming
The report presents survey data from 922 registered U.S. voters, revealing broad support for various climate-friendly energy and conservation policies, though opinions on economic impacts and the urgency of federal action remain sharply divided along political lines.
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Document type: Executive summary
Public Support for International Climate Action
A September 2021 survey of 898 registered U.S. voters shows broad support for international climate action, including a 73% approval rate for the U.S. pledge to reduce carbon pollution by 50% by 2030. While 66% of voters believe the U.S. should reduce emissions regardless of other countries' actions, there is even stronger consensus that developing countries (81%) and other industrialized nations (74%) should do more to address global warming. Support for providing financial and technical aid to developing countries for mitigation (66%) and adaptation (61%) has increased since March 2021, though significant partisan divides remain, particularly among conservative Republicans.
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Document type: Executive summary
Understanding the Health Harms of Climate Change: A Six Americas Analysis
Between 2014 and 2020, there was a significant increase in the proportion of U.S. adults who recognize the health harms caused by climate change. This trend was observed across most of the 'Six Americas' audience segments, including those with low engagement like the Cautious and Disengaged, while the Doubtful and Dismissive segments showed little to no change in risk perception.
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Document type: Research paper
climate change in the american mind
A March 2021 survey of 1,037 American adults reveals that 70% believe global warming is happening and 57% attribute it primarily to human activity. While 64% of respondents express worry about global warming and 65% feel a personal responsibility to reduce it, social engagement remains low, with 67% rarely or never discussing the topic with family and friends. The report also highlights a gap in understanding scientific consensus, as only 22% recognize that over 90% of climate scientists agree on human-caused warming. Perceived risks are highest for future generations and plant and animal species, while a majority of Americans believe extreme weather poses a moderate to high risk to their local communities.
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Document type: Report
Politics & Global Warming
A March 2021 survey of 922 registered U.S. voters reveals broad support for clean energy development and conservation policies, though significant political polarization persists regarding the urgency of global warming and the role of government. While majorities support tax rebates for energy-efficient vehicles and renewable energy research, views on carbon taxes and national emergency declarations are more divided. The report also highlights a general preference for combined government and individual action, with a specific demand for increased corporate responsibility.
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Document type: Report
Public Support for International Climate Action
The report presents survey data from March 2021 on U.S. registered voters' attitudes toward international climate action. It finds broad support for the U.S. reducing emissions regardless of other countries' actions, participation in the Paris Climate Agreement, and pressuring other nations to reduce carbon pollution. While there is strong consensus that developing and industrialized nations should do more to address global warming, support for providing financial and technical aid to developing countries for mitigation and adaptation is more divided along partisan lines.
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Document type: Report
The COVID-19 Vaccine COMMUNICATION HANDBOOK
The COVID-19 Vaccine Communication Handbook offers evidence-based strategies to increase vaccine uptake and counter misinformation. It emphasizes the role of healthcare providers as trusted influencers, advocating for an 'active listening' approach over directive education. The guide details techniques for 'prebunking' (inoculation) against common reasoning flaws—categorized by the FLICC framework—and provides a structured method for debunking existing myths. It also highlights the importance of community engagement and the use of 'nudges' to reduce the spread of the 'infodemic' on social media.
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Document type: Guide
Climate Change in the American Mind
The December 2020 survey indicates that 72% of Americans believe global warming is happening, with 58% attributing it to human activities. While 66% express worry and 65% feel a personal responsibility to help, social engagement remains low, as 62% rarely or never discuss the topic with family and friends. The public perceives global warming primarily as an environmental (80%) and scientific (73%) issue, and a majority believe it is already harming people in the U.S. and affecting national weather patterns.
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Document type: Report
Politics & Global Warming
A December 2020 survey of 949 registered U.S. voters reveals broad support for clean energy development, energy efficiency, and international climate cooperation, though significant partisan divides persist regarding the urgency of global warming and specific regulatory policies. While majorities support transitioning to 100% clean energy by 2050 and the Paris Climate Agreement, support for fossil fuel expansion remains higher among Republicans. The report also highlights a general consensus on the economic benefits of clean energy and the importance of climate education in schools.
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Document type: Report
Shifting Views of an Ideal Society in the U.S.
The report finds a growing divide in cultural worldviews between U.S. Democrats and Republicans. Since 2008, Democrats have become more egalitarian and less individualistic, increasing their support for government intervention to solve societal problems. In contrast, Republicans' views have remained largely static and individualistic. This divergence suggests that achieving a bipartisan consensus on climate change solutions may be increasingly difficult due to conflicting fundamental beliefs about the role of government.
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Document type: Report
Climate Matters in the Newsroom
The survey of SEJ members reveals a high level of interest and activity in climate reporting, with 86% having reported on a climate story in the past year. While journalists express confidence in understanding climate impacts, they identify a lack of time for field reporting as the primary obstacle. Trust in scientific bodies remains high, but trust in US government agencies has significantly declined. The report also evaluates the reach of the 'Climate Matters in the Newsroom' initiative, noting that 40% of members are aware of it and many are interested in further training via webinars.
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Document type: Report
Americans increasingly understand that climate change harms human health
A comparison of survey data from 2014 and 2020 shows that a significantly larger proportion of Americans now believe climate change will increase health harms in their communities, particularly regarding wildfires, though mental health impacts remain less widely recognized.
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Document type: Statement
Politics & Global Warming, April 2020
A survey of 1,029 U.S. adults conducted in April 2020 reveals that while 75% of registered voters believe global warming is happening, views on its causes and the urgency of action vary significantly by political affiliation. Despite these divisions, there is broad cross-party support for renewable energy research, public land use for clean energy, and the Paris Climate Agreement. The report also finds that a candidate's position on global warming is a 'very important' voting factor for 43% of registered voters.
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Document type: Report
COVID-19 trusted information
The study finds that while trust in media and government officials varies, there is high and consistent trust across all 50 U.S. states in doctors, infectious disease experts, the CDC, and family and friends. Local TV and local/state government officials are the most trusted media and government sources, respectively, while President Trump is the only source trusted by fewer than half of Americans.
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Document type: Research paper
American Adolescents’ Knowledge, Attitudes and Sources of Information on Climate Change
The report analyzes a May 2018 survey of 1,257 American adolescents to determine how they learn about climate change, their level of scientific understanding, and their emotional responses to the issue. Key findings indicate that while a large majority of teens recognize climate change is happening and trust NASA scientists, their understanding of the underlying science is often incomplete. Social media and television are the most common general news sources, while science teachers are the most frequent source of climate-specific information. The report also highlights a significant level of worry among teens, with many believing their generation will suffer more harm than their parents' generation and feeling that adults are not doing enough to protect them.
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Document type: Report
How to Spot COVID-19 Conspiracy Theories
The guide identifies seven telltale traits of conspiratorial thinking: contradictory beliefs, overriding suspicion, nefarious intent, the conviction that 'something must be wrong', a perceived role as a persecuted victim, immunity to evidence, and the re-interpretation of randomness. To illustrate these patterns, the authors asked 42 Georgians to invent COVID-19 conspiracy theories, finding that such narratives are often used by opposing political sides to undermine one another. The document argues that recognizing these tactics is essential for building resilience against misinformation during times of crisis and uncertainty.
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Document type: Guide
Americans’ Risk Perceptions and Emotional Responses to COVID-19, April 2020
A national survey of 3,933 Americans in April 2020 found that approximately 72% experienced daily life disruptions due to COVID-19, with significant concerns regarding the healthcare system and the economy. While majorities felt compassion and hope, a majority also reported that worry about the virus harmed their mental health. Risk perceptions were highest for vulnerable populations, such as adults aged 65+ and those with chronic conditions, while personal risk was perceived as lower.
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Document type: Report
Which racial/ethnic groups care most about climate change?
Based on two 2019 surveys, the report finds that Hispanics/Latinos and African Americans in the U.S. are more likely to be 'Alarmed' or 'Concerned' about global warming and more willing to engage in climate activism than Whites. While a majority of Hispanic/Latino registered voters view global warming as 'very important' to their 2020 vote, the issue ranks lower in priority for African Americans and Whites. The authors suggest these differences may be driven by higher exposure to environmental hazards among people of color and differences in political party identification.
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Document type: Research paper