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The manual provides instruments and scripts to apply the Global Warming’s Six Americas segmentation typology, which categorizes audiences into six groups: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. It includes a 36-item instrument with a 90.6% classification accuracy and a 15-item instrument with 84% accuracy.

The report details a 2011 survey of AMS members, finding that 89% believe global warming is happening and 59% attribute it primarily to human activity. While 53% perceive internal conflict within the society, a majority support the AMS playing an active role in educating the public and policy makers.

The paper examines the challenges of scaling up community-based adaptation (CBA), noting that conventional linear communication often fails to engage citizens or account for cognitive biases like 'motivated avoidance' and 'omission bias'. The authors propose experiential learning—defined as knowledge created through the transformation of experience—as a way to help diverse stakeholders navigate complex climate risk management. The document details five case studies of participatory games used to communicate forecasts, manage risk investments, explain index-based micro-insurance, and understand the spread of mosquito-borne diseases. These games are presented as safe spaces for collaboration and 'aha!' moments that reveal the consequences of decisions. The authors conclude that while these tools are powerful, their success depends on skilled facilitators who can manage power dynamics, gender, and hierarchy within communities.

The Union of Concerned Scientists and the Erb Institute for Global Sustainable Enterprise held a workshop in January 2012 involving 105 professionals to discuss climate communication. The event emphasized that building public understanding of climate risks in the U.S. is a psychological and social challenge requiring the integration of social sciences into the climate debate. The resulting report focuses on four themes: the need for social consensus, target audience definition, meeting audiences where they are, and focusing on risk versus rewards.

The 2012 Climate and Development Knowledge Brokers workshop brought together 36 participants from 26 initiatives to improve the sharing of climate information, particularly for developing countries. Key outcomes included the update of a 'knowledge map' to identify niche roles, the launch of seven CDKN-funded collaborative projects, and the agreement to maintain an informal 'steady as she goes' growth trajectory via a LinkedIn group. Discussions highlighted a shift in the climate agenda toward 'green growth', the challenges of communicating scientific uncertainty, and the critical need for user-centric design to overcome 'portal proliferation syndrome'.

A March 2012 survey of 1,008 American adults found that while 56% attempted to reduce family energy consumption in the past year, specific conservation behaviors like setting thermostats to 68°F or using public transport declined since November 2011. Consumer activism remains a significant trend, with 52% intending to reward or punish companies based on their global warming-related behaviors over the next 12 months. However, engagement in citizen behaviors—such as donating to climate organizations or contacting government officials—remains low, with 80% never donating and 87% never contacting officials in the past year.

The March 2012 survey of 1,008 American adults indicates that while 66% believe global warming is happening, only 46% attribute it primarily to human activities. The public shows a tendency to overestimate the level of disbelief in global warming among their fellow citizens. Trust in information sources is highest for scientists and weather reporters, while trust in fossil fuel companies is the lowest. Political trust is divided, with 47% trusting President Obama and 21% trusting Mitt Romney on the issue.

A 2012 survey of 1,008 American adults found that 82% personally experienced an extreme weather event in the previous year, and a majority believe U.S. weather is worsening. While many link high-profile disasters to global warming, only about a third of respondents have both an emergency plan and a supply kit. The report also highlights a public interest in hearing weathercasters discuss global warming, despite infrequent occurrences of such discussions in forecasts.

The report analyzes a nationally representative survey of 1,061 American adults to track behaviors related to global warming. Key findings include a majority of Americans setting winter thermostats to 68 degrees or cooler and an increase in the adoption of compact fluorescent light bulbs (CFLs). While some consumer activism exists—such as rewarding or punishing companies based on their climate actions—citizen engagement through government contact or donations remains low. Additionally, the report finds that many Americans have friends with differing views on global warming, yet most feel comfortable discussing the topic with those who disagree.

The study finds that Fox News employs a more dismissive tone toward climate change and features more doubters than CNN and MSNBC. Survey data indicates a negative association between Fox News viewership and the acceptance of global warming, while viewing CNN and MSNBC correlates with greater acceptance. This effect is more pronounced among Republicans, whose beliefs vary significantly based on the news outlet they watch, whereas Democrats' beliefs remain relatively stable regardless of cable news use.

A November 2011 survey of 1,000 US adults found that 63% believe global warming is happening and 50% attribute it mostly to human activities. A majority (57%) rejected the idea that economic conditions prevent the US from reducing global warming, and 65% believe global warming is affecting US weather, specifically linking it to record temperatures, droughts in Texas and Oklahoma, Mississippi River floods, record snowfalls, and Hurricane Irene.

The 2011 survey of US television meteorologists reveals that while 82% believe the climate is changing, a significant portion attributes this to natural causes rather than human activity. The study identifies five distinct groups based on these beliefs and finds that most weathercasters underestimate the scientific consensus on anthropogenic warming. Key barriers to reporting include lack of time and scientific uncertainty, while there is a strong demand for high-quality graphics and regional projections. The report also highlights deep distrust of climate models and the motivations of scientists among 'Unconvinced' and 'Undecided' meteorologists.

The study examines how different terms for anthropogenic greenhouse gas increases are perceived by the public. It finds that while 'I have no preference' was the most common response, preferences are strongly predicted by political affiliation, audience segment status, and certainty of belief. Specifically, 'global warming' is identified as a more polarizing term, preferred by those already concerned and least preferred by those who do not believe climate change is occurring.

The May 2011 survey of 1,010 American adults indicates that 64% believe global warming is happening, with 47% attributing it primarily to human activities. While 52% of respondents express some level of worry about global warming, perceived personal and community risk remains lower than the perceived risk to future generations (59% seeing a great or moderate deal of harm) and plant and animal species (58% seeing a great or moderate deal of harm). Trust in scientists (76% trust) and government agencies like NOAA (76% trust) and the National Park Service (73% trust) is higher than trust in the mainstream news media (38% trust).

The report details a 2011 survey of 1,010 American adults, analyzing how political affiliation and movement membership influence perceptions of climate change. It finds a sharp divide between the Tea Party and other political groups, with Tea Party members significantly more likely to deny global warming, distrust government-led climate policies, and hold strong individualistic values. Conversely, Democrats show the highest levels of concern and support for regulatory climate action.

The document outlines the context for a survey conducted between December 24, 2009, and January 4, 2010, involving 1,001 American adults. It frames this study against a "perfect storm" of events in late 2009, including the "Climategate" email breach at the University of East Anglia, errors in the IPCC 4th Assessment Report, the failure of the Copenhagen treaty negotiations, and the stalling of U.S. climate legislation. The survey aims to measure changes in risk perceptions and policy preferences compared to a baseline survey of 2,164 adults from late 2008.

The report challenges the 'conventional wisdom' that young Americans are more engaged with climate change than older adults. While young adults (18-34) are more likely to believe in human-caused global warming and trust scientists and President Obama, they are significantly less likely to have thought about the issue previously and more likely to discount immediate harms. The data reveals a strong ideological divide between liberals and conservatives that persists across age groups, though young political moderates and those with uncertain views show the most openness to changing their minds.

A January 2010 survey by the Yale Program on Climate Change Communication reveals a sharp decline in American public concern and belief in global warming since 2008. Belief that global warming is occurring fell to 57%, and those worried about it dropped to 50%. Trust in information sources, including scientists and news media, also declined, while perceptions of scientific disagreement increased.

The report details a survey of 1,001 American adults conducted between December 2009 and January 2010. It tracks shifts in public perception of global warming, including a decline in the percentage of people who believe global warming is happening (from 71% in 2008 to 57% in 2010) and an increase in those who believe it is not happening (from 10% to 20%). The data also explores perceived causes, the perceived level of scientific consensus, personal and global risks, and trust in various information sources.

The June 2010 survey of 1,024 American adults indicates that 61% believe global warming is happening, though 45% believe there is significant disagreement among scientists on the matter. While 50% attribute global warming to human activities, a large portion of the population expresses uncertainty about personal impact and the ability of humans to successfully reduce it. Trust in scientists remains high, while trust in mainstream news media is lower. The data shows a trend of fluctuating belief in global warming and varying levels of concern for future generations and the environment compared to previous years.